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Prize Draws … Can family participate in your promotions? … PromoVeritas

by on December 6, 2017 in Business, Digital Marketing, featured item, Latest News, Lead Article, News you can use, Nuggets, Research

Prize Draws … Can family participate in your promotions? … PromoVeritas

Last week the ASA ruled that a prize draw that was won by a distant relative of an employee of the Promoter was fair and compliant with the CAP Code.

Is there a need to look at how we define who is eligible to enter and who is not.Back in August car dealership Hendy ran a Facebook promotion giving away a brand-new Ford Fiesta. The promotion’s T&Cs included the typical clause “…open to residents of the UK aged 18 and over, other than Hendy employees, their families and anyone else professionally associated with the prize draw…”. 

The winner was selected independently and randomly as required by the CAP Code, verified and then tagged in a Facebook post.

But concerns were expressed that the winner was a close family member of an employee and was therefore potentially ineligible to win. The Hendy Group investigated and found out that the winner was married to a cousin of an employee – but according to the company’s policy for awarding discounts on cars to family members, this relationship was a distant one, and so they need not be excluded from entering, or winning the promotion.

At PromoVeritas when they contact a lucky winner they do verify their status by confirming their name, age and residence. They also ask them to confirm if they work for or are related to employees of the promoter brand.

But its impractical to expect everyone to know who their second cousin twice removed works for, and if they do not, then how can we be expected to enforce the terms of the promotion. The ‘no families ‘clause in terms & conditions is worse than meaningful, it is setting the Promoter and ourselves up to fail !

For help and advice on running safe and successful promotions contact info@promoveritas.com or call +44 203 325 6000.

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