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Exclusive article : How technology can guide your business through a crisis

by on December 14, 2017 in Business, Latest News, Lead Article, Marketing, News you can use, Nuggets

Exclusive article : How technology can guide your business through a crisis

In order to thrive in the digital world, it is vital that your business is using technology to its full advantage.

Otherwise, you could end up wasting your time, money, and energy. You could also face being left behind by your industry peers.

Understanding the benefits of using technology in your business, will help you to achieve longevity and to avoid disaster. Instead of falling at the first hurdle, you will have the tools that you need to secure success.

Below are five ways that technology can guide your business through a crisis.

Provide you with financial support

If your company finds itself in financial difficulty, it is important that you act fast to resolve matters. Although technically not technology, you can look online for ways to find extra funding. For instance, you can apply for Payday loans online, taking away the hassle of visiting a brick-and-mortar branch. Nowadays, you could even use your mobile!

This is a convenient and private way for you to get your business back on track. Relying on technology will also help you to speed up the process and to manage your finances on the go.

Appease unhappy customers

Another use for technology is that it can help you to appease unhappy customers. Going online is a brilliant way for you to interact with your audience. Why wait for a letter to arrive in the post, when you can act faster with a tweet or an email? It will be much easier for you to get your customers back on side if you are able to respond to their complaints immediately.

To find new members of staff

If a member of your staff suddenly goes off sick, quits your business, or announces that they are pregnant, you won’t have long to find a permanent or temporary replacement. Interviewing every candidate that you come across could be an enormous waste of time.

That is why you should go online to create a short list. Why not advertise your position on a wide range of job sites? You could even promote your vacancy via social media or your company website.

Manage your contacts

You could also use technology to set up a mailing list for all of your contacts. This is a great way for you to communicate important information effectively and efficiently. Say you have an unexpected issue with your stock and you are unable to complete your most recent orders. If you are going to limit the damage, you will need to let your customers know immediately.

Setting up a mailing list is also a great way for you to tell your clients about your latest offers and discount codes.

Prevent you from losing your data

Finally, technology can prevent you from losing your data. Whilst paper files can easily be lost or damaged, it is much harder to destroy digital information. This is especially true if you install a backup system or move elements of your business onto the cloud.

Taking these precautions will ensure your business can survive any crisis that arises, saving you both money and embarrassment.

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