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New research : “Five key marketing challenges for 2018”

by on December 7, 2017 in Latest News, Lead Article, News you can use, Research

New research :  “Five key marketing challenges for 2018”

“The focus of the Toolkit is on the challenges brands expect to face in 2018, and how best to overcome them,” comments David Tiltman, Head of Content, WARC. [Pictured] “Brands are wrestling with what is termed ‘digital transformation’ – and the recurring themes in the survey include a focus on customer experience, artificial intelligence, digital transparency and a total rethink of brand-agency relations.”

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