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Who achieved a big 20% uplift in sales?

by on December 4, 2017 in Events, Events & Awards, Latest News, Lead Article, News you can use, Retail, Retail News

General Mills’ cereal brand Nature Valley embraced UK tennis at just the right time according to its marketing head, Arjoon Bose, who said the tie-up has delivered a 20% year-on-year increase in sales.

Nature Valley, and sister brand Häagen-Dazs, were both quick to tie themselves to the Lawn Tennis Association (LTA) in 2016 after Andy Murray’s landmark 2015 Davis Cup win. And more recently the former brand inked a partnership with British women’s number one Johanna Konta.

Watch British #1 Johanna Konta and ex-Wimbledon champion Pat Cash play in Nature Valley’s ‘Battle of the Sexes’ Crunch Match, live at Westfield London and umpired by Greg Rusedski.

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