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A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

by on January 10, 2018 in Digital Marketing, FaceBook, Lead Article, Nuggets, Pinterest, Social Media, Twitter

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

With 2018 having arrived on the marketing horizon, it is essential for brands and marketers to be aware of the Dos and Don’ts of running compliant social media promotions.

For help and advice on running safe and successful promotions contact info@promoveritas.com or call +44 203 325 6000.

And, with GDPR being enforced in May 2018, there certainly is no room for mistakes when running promotions, so we take a look at some of the rules to be aware of.

Facebook

Facebook allows the running of promotions by pages, however any behaviour viewed as ‘spammy’ is discouraged and the use of friend connections to enter is not allowed.

This means asking people to share a post or tag a friend to enter is not permitted and could result in Facebook removing the post, or your page.

In essence; just because a person has chosen to follow your brand doesn’t mean their friends want to be exposed to that content.

For help and advice on running safe and successful promotions contact info@promoveritas.com or call +44 203 325 6000.

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