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Johnnie Walker brand has added a female counterpart to its iconic mascot

by on February 26, 2018 in featured item, Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail, Retail News

Johnnie Walker brand has added a female counterpart to its iconic mascot

The “striding man” now walks with a striding woman—and she plans to make her voice heard this year.

Beverage giant Diageo’s Johnnie Walker brand has added a female counterpart to its iconic mascot after more than 100 years in tribute to women around the world.

It grows more relevant by the day with conversations about gender equality permeating every level of society.

The Johnnie Walker Black Label “Jane Walker Edition” debuts in March to coincide with Women’s History Month and International Women’s Day celebrations.

In a multi-faceted attempt to support women in business, culture and politics, the company will donate $1 for each bottle produced to nonprofit campaigns like Monumental Women, a movement to erect a monument honoring America’s women suffragists in New York’s Central Park (there are currently 23 historical statues in the Park, none of which honours a real woman), and She Should Run, a group encouraging women to register and run for elected office.

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