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The best ways to promote your business at outdoor events

by on February 13, 2018 in Events, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

The best ways to promote your business at outdoor events

The weather will soon be improving, and with the sunshine and warmth will come fresh opportunities for outdoor marketing.

Events ranging from trade shows to summer markets could all be brilliant places for your business to promote itself. The trick is simply in finding the best ways to handle your marketing efforts. We’re going to look at some of these, providing inspiration and ideas to help you get ahead at outdoor events.

Create a Home Away from Home

One of the most important things you can do at any outdoor event is to have a comfortable, welcoming and attractive base for your business. With this in mind, it can be a good idea to invest in an innovative temporary structure from a company like Neptunus. Aside from protecting you and your brand from the weather, a temporary structure could make a huge difference when it comes to drawing in potential customers.

Be Generous

If you want to create a good impression of your brand it never hurts to give away freebies, which attendees of outdoor events often expect. Try to ensure that your branded giveaways are useful if you really want to promote your business.

This way, potential customers will take your giveaways home and see your logo every time they use the item. Alternatively, you could simply give out food or cold beverages, which are always welcome on a warm day.

Demonstrate Your Product

It’s important to ensure that you maintain focus on the reason that you are at the outdoor event. With this in mind, you could have display stands featuring posters or screens demonstrating or advertising your product. If you want to make the most of the opportunity, it’s important to ensure that this material is well designed and engaging.

Drive Sales

Outdoor events will often have parking close to your stand. This presents an opportunity for you to use your vehicle to promote your brand. The most visible form of branding is a full vehicle wrap, which will give your business an extra outdoor advertising space. You could also simply feature a vinyl sticker along the side of your vehicle. The choice is yours.

Use Your People

Because outdoor events are usually very popular, it is worth having as many people as possible at your stand. This way you will have brand ambassadors on hand to handle any queries at busy times. Even if some of the people at your stand aren’t trained in sales, they can field queries until a salesperson is free.

Outdoor events represent a great opportunity for promoting your brand, and we hope that these tips and ideas provide plenty of inspiration.

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