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Top tips when running a promotion in Germany … PromoVeritas

by on February 19, 2018 in Latest News, Lead Article, News you can use, Nuggets

German advertising is regulated by law – the state provides a framework for fair competition and ensures that advertisers are not misleading or harming consumers.

Additionally, advertisers and media agencies promote good standards to avoid stricter legislation and voluntarily follow a code of conduct for their industry which is monitored by the German Advertising Standards Council, the Deutscher Werberat.

Here are some of the things to watch out for:

  • You can’t use data collected through entry for marketing purposes e.g. adding them to your newsletter recipients.
  • A winners’ name or other personal data may not be published without his or her consent.
  • All marketing via distant communication services (except post) require a double opt in, normally done by obtaining consent and then requiring the person to click on a confirmatory link.
  • In general, there is no restriction on the maximum value of the prizes. However, a prize which has a very high value compared to the organiser’s products or services on offer may lead to a categorisation of the promotion as inadmissible “exaggerated attraction” (übertriebenes Anlocken).
  • Prizes may not be so valuable (having regard to the promoted products or services) that participants feel a psychological pressure to buy the products.
  • Call +44(0)203 325 6000 or e mail Gemma Cutting at

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