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Great bit of creative media placement and dynamic planning from VCCP Media

by on April 26, 2018 in Digital Marketing, Lead Article, Lead story, News you can use, Nuggets, Online Advertising

Great bit of creative media placement and dynamic planning from VCCP Media

Creative media placement and dynamic planning from VCCP Media with ads for their client Britax Römer.

Media placement this week next to all royal baby news online copy, specifically only targeted to pregnant mums, following the royal baby being brought out of the Lindo Wing in a Britax Römer baby car seat.

http://www.vccpmedia.com/

Bengi Bingol Yalcin, Marketing Manager of Britax Römer stated –

“It was great to see the Royal Baby being brought out in a Britax Römer baby car seat on Monday and we took full advantage within the confines of Royal regulations, so not showing it in our ad.

VCCP Media were able to tightly target this ad and it has paid dividends at a key time”

 

 Catherine Becker, CEO of VCCP Media stated –

“We always try and place relevant ads in key cultural moments when  engagement is at it’s peak and it’s great for us to work with a client who is able to help facilitate this”​.

VCCP London  info@vccp.com +44(0)20 7592 9331 

 

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