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Content marketing costs 62% less than outbound and generates 3x the leads

by on April 13, 2018 in Latest News, Lead Article, News you can use, Nuggets

Content marketing costs 62% less than outbound and generates 3x the leads

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too.

As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads.

With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which is useful and also unique.

Here are 5 pitfalls to avoid when building your content marketing strategy:

1. Serving content that doesn’t add value

If you are saying the same things as everyone else, you are not providing any unique value to your readers. And when that happens, it is normal for your audience to not feel enticed by the content you are creating.

In fact, with poor content, it becomes difficult to find an audience at all.

A common mistake committed by brands while creating content is that they focus on describing the problem when the audience is actually looking for a solution.

So the key is to introduce the pain-points while answering the “How-to” part.

While it is great to tell your audience about the various technical issues which are making them lose their website traffic, it is much more relevant when accompanied with a guide on resolving these issues.

Takeaway:
Avoid this major pitfall by writing content which goes beyond the problems and offers solutions. Also, including facts which are backed by primary research add a unique value to your content.

2. Creating generation irrelevant content which doesn’t engage your audience

The first step of any marketing strategy involves understanding your target audience. Because when you talk to a specific demographic, you need to engage with them in a tone they find most comfortable and with a content format which they find most relevant.

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