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How a website can make or break a small business .. Exclusive

by on May 3, 2018 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Rock 'n Roll, Small Business, Startups

How a website can make or break a small business .. Exclusive

While the internet can seem like the territory of large companies and massive corporations, it can also be a thriving marketplace for smaller businesses.

In today’s tech-savvy world, not having a website can be a mistake that destroys your business’s potential. Luckily, websites don’t have to be expensive or difficult to create and can come with a huge amount of benefits. Here are five reasons that websites are a must-have for any business.

 1. Product/service availability                                                     

It can be unreasonable to try and keep a brick-and-mortar store open 24 hours a day, seven days a week. The internet can allow you to overcome this by providing a platform where your business is always open, giving customers who shop late at night or who live in different time zones a chance to see what you have to offer. Once it’s set up, a website can be the perfect way to showcase your products with little to no effort on your part.

 2. Geological boundaries

In the past, a large barrier to small businesses could be that operations were very limited to a local area. By adding a website to your business, you can immediately widen your audience from your local area to your entire city, country, or even world.

Not only can this help you to keep up in competitive business situations, but it can also allow your business to grow to meet the huge potential of customers on the web. For the small cost of setting up a website, you can open up nearly limitless opportunities, whereas by failing to create a presence online, you remain limited to the area you can physically reach.

 3. Customer expectations

Since the internet has become a common part of everyday life, people can have more expectations than ever before for things to be fast and easily accessible. Traditional advertising, such as mail ads, phone calls, and even radio and tv commercials are rapidly

Small business websites can allow you to easily and conveniently respond to the needs of customers. Whether it be through email, comments, or a built-in chat, websites offer a large variety of ways for you to gain feedback and responses from your target market. This can allow you to gain free marketing information as well as giving you the chance to directly respond to upset or disappointed customers and turn bad situations into good ones.

 Websites and Small Business

 As the future will likely become more internet-oriented than ever before, small businesses should expect a website to become a vital part of their operation. With all the benefits and opportunities to advertise and connect with customers for much less cost than traditional advertising, there can be no reason to ignore the need for an online presence.

 

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