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Employees as brand advocates: First impressions count

by on June 21, 2018 in Business, Customer's Voice, Latest News, Lead Article, News you can use, Nuggets

Employees as brand advocates: First impressions count

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.

In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

Why brand matters to employees

If your brand is mismatched to the products and services that you offer, how can your employees fully embrace and promote the ethos of your business? A strong brand is as important to your employees as it is to your customers and clients. It should inspire them to perform their tasks to support and integrate the culture of your business into everyday operations.

  • Boosts Engagement

Engaged employees are more productive and are unified in their wishes to excel and turn into brand ambassadors rather than simply employees. You can develop this sense of engagement by introducing a workplace uniform. A new range of corporate clothing by 4imprint is a prime example of how your brand can be used in everyday operations to make a good first impression to customers and colleagues alike.

This is because creating the right first impression can help instil confidence and trust in the brand and your business, as the infographic from 4imprint shows below. After all, how you operate within your organisation is intrinsically linked to how you want it to be perceived from the outside!

Increases Corporate Identity

Having a recognisable brand is important to distinguish you from your competitors and is a way of advertising your business and boosting brand awareness. A strong corporate identity signals to customers key information your brand and they will have expectations associated with it. It also provides a clear framework for your employees to work within and the standards which you expect from them.

Your brand is more than a logo that you have chosen to represent your business; it can be a valuable tool that can help your business grow from the inside out. Research has shown that the first 26 seconds of meeting someone is all that it takes to make a decision about a brand, company or person, so it is vital that you pay attention to the finer details.

Introducing company uniforms can help your employees become brand advocates and are a successful way to boost your employees’ engagement with your business to create a consistent and lasting impression on your customers and clients.

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign. In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential. Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

  • Provides a Consistent Business Image

Whether you have a new starter or have had people working for you for years, there’s an aspect of how people decide to dress for work at your organisation that can cause concern. 7 out of 10 new employees have stated that having branded business clothing would have made their first day easier to manage, with 95% identifying that making the right first impression was very important to them. One of the most common worst impressions which a new employee can make is, quite simply, turning up underdressed for their role.

Professional workplace clothing eliminates the stress that dressing for work can cause and allows you to have control over the business image you wish to project and how your employees represent your business.

Introducing company uniforms can help your employees become brand advocates and are a successful way to boost your employees’ engagement with your business to create a consistent and lasting impression on your customers and clients.

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