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Havas helia continue to show the way with loyalty award success

by on June 20, 2018 in Uncategorized

They say once is luck, twice is coincidence and three times is a specialism a principal proven  by Customer Engagement agency Havas helia and the Pets At Home VIP programme winning for Best Loyalty Programme of the Year – Retail Non Food for the third time as well as picking up the coveted Best Programme of the Year.

Havas helia have been working with Pets at Home since the inception of the VIP programme helping the scheme grow at pace in the months following the launch of the scheme in 2012.  Recently VIP has passed 6million members and can boast 50% of the UK’s Very Important Pets as members.

The close working partnership with Pets At Home, GI Insight and Havas helia has helped position loyalty at the heart of the business, not only opening up a valuable channel to communicate with owners, but transformational insight that is helping the Pets At Home business to grow and adapt to the ever changing retail environment.

David MacMillan, MD of Havas helia Cirencester says “ Every agency wants a client like Pets At Home.  The close working relationship and clear focus of the scheme allows us to produce work that connects with pet owners and helps make a difference to their and their pets lives.  Winning awards such as this demonstrates our credentials as a leading CRM and Loyalty agency.”

Notes to editors:

About Havas helia Cirencester:

The birthplace of data driven marketing in the UK

Previously Brann, EHS Brann, Havas EHS

Staff:  120

Managing Director:  David MacMillan

Specialisms:  CRM, Retail Loyalty, Data management & insight, Direct response marketing.

Clients:  Pets At Home, Gap, Subway, Starbucks, Volvo, GWR, Diageo, Royal Mail  and Organix.


DMA Winners:  2016 Gap, 2017 Pets At Home, Subway

Data IQ:  Winners 2016, 2017

Loyalty award winners, 2014, 2016, 2017, 2018

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