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A look at the future of business-to-business marketing solutions

by on December 21, 2018 in Business, Digital Marketing, Latest News, Lead Article, Marketing, News you can use, Nuggets, Retail, Retail News

A look at the future of business-to-business marketing solutions

2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store.  All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace. 

The main question therefore involves what we can expect as well as how any solutions are likely to impact the operations of small-to medium-sized online enterprises.  Let’s quickly examine some key areas to take note of in the months ahead.

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The Rise of Customised E-Commerce Platforms

One of the main issues which challenged businesses in the past involved the inability to access bespoke and user-friendly e-commerce solutions.  This presented a very real issue, as a lack of agility naturally limited their associated capabilities.  We are now entering into an era which can be partially defined by a higher level of customisation.  A perfect example can be seen in the B2B ecommerce templates offered by Shopify Plus.

From bespoke navigation capabilities to on-the-fly adjustments when required, such platforms will provide UK online businesses with the tools required to enjoy success in 2019.

However, customisation is nothing if a platform does not offers a user-friendly appeal.  One example can be seen in the rather “bare bones” layout associate with standard WordPress e-commerce plugins.  Although these could very well suit the most basic of needs, the fact of the matter is that they are decidedly stiff ion terms of functionality.  Those who are looking for more comprehensive packages will therefore need to think outside of the box.

The Rise of Artificial Intelligence

Business-to-business e-commerce has always involved the ability to predict present and future marketing trends.  In other words, which strategies and solutions can be leveraged to the greatest advantage in the coming months.  This was another stumbling block due to the fact that such approaches would generally require the collation and interpretation of big data.

Growing businesses that did not possess the expertise or the in-house staff could suffer as a result.  All of this is beginning to change thanks to the growing presence of artificial intelligence (AI).

Artificial intelligence is now giving businesses the ability to interpret large quantities of data in a fraction of the time that would have been required in the past.  There are several benefits associated with this method.  First, it boasts a greater sense of accuracy; ideal when spotting sales patterns and client sentiment.  Secondly, the time that is saved can be funnelled back into core competencies such as sales and marketing techniques.

These are only two of the numerous marketing changes which we should expect during 2019.

While it is not yet possible to determine their ultimate effects upon the larger online retail community, there is no doubt that “business as usual” might very well need to be redefined in the not-so-distant future.

This is good news for enterprises that have been searching for more user-friendly options, as there are a number of choices at their disposal.

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