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How to save money when developing your mobile app

by on February 15, 2019 in Digital Marketing, featured item, Latest News, Lead Article, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets, Small Business, Startups

How to save money when developing your mobile app

Almost every business has their own mobile app – and for good reason. It’s an extremely effective way to connect with your customers.

After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.

Creating a mobile app is a costly process and it’ll take some time for the final product to be fully realised. This is because mobile app development is an intricate process involving countless hours of production and testing.

With this in mind, we’ve put together a guide that will help you save on the cost of developing an app for your business.

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Find The Right Developer

Large companies with enough capital lying around will often spend hundreds of thousands of dollars on their apps.

Big app developers can charge these whopping amounts because they know their clients are willing to spend that much in order to get the best possible product.

As a small business owner, finding an affordable and reliable developer to create your app can be daunting. Pricing varies significantly and it may be difficult to determine whether the final product will be what you envisioned.

This is why it’s important to do your homework before settling with a developer.

The company Appetiser, who are App developers Australia based, employ a professional and talented group of mobile app development professionals whose portfolio includes the likes of Lego, Europcar, and Samsung.

Established app developers like Appetiser are an excellent choice for small business owners thanks to their flexible and affordable pricing. Impressive turnaround times and an emphasis on communication adds even more value to their excellent services.

Focus On Simplicity

It’s easy to get carried away by all the additional features that you can include in a modern app.

But extra junk such as push notifications takes time and money to create, not to mention that most people don’t need them, to begin with. Determine what your customers actually want from the app and focus on ensuring that those features work correctly.

You can always include additional functionality in future updates. Adding unnecessary clutter to your UI  has a similar effect. Create something clean and simple as this is not only cheaper but will also be more appealing to your users.

The Importance Of Responsive Design

Here’s the thing: you want your app to be available on all devices from phones and tablets to laptops and computers.

But it’ll be more expensive to create different designs for every type of screen size and operating system. This is where responsive design comes in.

This works by having a single, flexible version of your app that’s tailored to work on all devices. Your developer may push you to create separate versions, but this has virtually no benefit and will only cost you more – so go for responsive design.

Conclusion

Creating an affordable and effective app boils down to having the right idea and the right app developers to make it happen.

Keep it simple from the beginning, as you can always make improvements further down the line.

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