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M&S wants new ad agency

by on February 24, 2019 in Advertising, Business, Latest News, Lead Article, News you can use, Retail, Retail News

M&S wants new ad agency

Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer’s combined food and non-food accounts for just two years.

The move comes after a significant shake-up of M&S’ internal marketing function nine months ago.

Last April, it ditched the top-down structure that had been led by now-departed group chief marketing officer Patrick Bousquet-Chavanne in favour of separate clothing and food functions, led by Nathan Ansell and Sharry Cramond respectively, who report into divisional managing directors.

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