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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019 in Advertising, Best advertising story, Digital Marketing, Entertainment, Events, Events & Awards, Lead Article, Lead story, Media, News you can use, Nuggets, PR

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

Christine Von Hoerde, International Media Management, Audi AG, is hailed as the first ever winner of the new WMAs Content Leadership & Innovation category, also being announced today.

This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.

Christine will receive her Special Award at this year’s WMAs Reception.

The entries were shortlisted by an international team of over 30 senior jurors from leading advertisers, agencies and publishers who, together, reflect the vital importance of collaboration between all three parties for creating effective content-driven marketing campaigns.

Stacy Gratz,

The jury is headed up by Co-Chairs Stacy Gratz, Global Media Director at Bacardi, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy, Creative Director, Customer Studios EMEA/Asia at The Wall Street Journal.

Says Gratz, “Competition was fierce for the Content Leadership & Innovation Award and it was incredibly difficult to choose the final winner. Each contender has gone above and beyond to push the boundaries of what great content can achieve. They have all showed real bravery in creating human-centric stories that push emotional buttons and build strong, authentic brands.

However, “Christine Von Hoerde pipped the others to the post because she consistently demonstrated thought-leadership and an innovative flair, pushing the boundaries to establish new approaches in Audi’s marketing strategy.”   

Alex Delamain, President of the World Media Group and SVP, Head of Client Sales and Services at The Economist, adds, “The World Media Group is focused on promoting and supporting the creation of engaging content, both journalistic and commercial – it is the overriding principle that drives everything that we do. 

This year’s award entries demonstrate exactly that commitment, showcasing content that disrupts, informs and entertains consumers.

It is clear that working in close partnership with clients and agencies and leveraging trusted and credible editorial environments significantly increases the success and impact of campaigns.”

Awards Reception: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 4th April. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners, Tata Motors and Shell, as the ‘best of the best’.

All shortlisted entrants will receive three free tickets to join the celebration and additional tickets are now available for purchase at a cost of £100+VAT here.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

The 2019 shortlist is as follows (and can be seen in full here):

Automotive

Brand/ Campaign

Entered by

Audi e-tron: Bring the e-tron to the Digital Airwaves

PHD Germany

Porsche: Porsche Carpool Karaoke

PHD

Porsche Brand / Cayenne: Porsche – Sportscar Together Day

PHD Global

Rolls Royce Cullinan: The Final Challenge – Cullinan

Fox Network Group

Brand & Media Owner Partnership

Brand/ Campaign

Entered by

Bombay Sapphire: The Creative Express

OMD EMEA

Greater Copenhagen: The Codenhagen Challenge

Copenhagen Capacity

Credit Suisse: The Power of Entrepreneurial Thinking

Bloomberg Media Group

Samsung Galaxy Note9: Selling a Phone with Hidden Powers

Starcom

Samsung Galaxy S9: Make Everyday Epic

Starcom

Siemens: Reimagine the Game

The Economist Group

Corporate Influencer

Brand/ Campaign

Entered by

Amgen JAPAC: The Cost of Silence

The Economist

Samsung: Next Mobile Economy

WP BrandStudio, The Washington Post

Shell: Make the Future Live

MediaCom

Financial Services

Brand/ Campaign

Entered by

Astana Financial Centre: Astana Means Business

Bloomberg Media Group

Barclays Corporate Banking: Tomorrow’s Europe

Reuters Plus

Credit Suisse: The Power of Entrepreneurial Thinking

Bloomberg Media Group

Deutsche Bank: The Economist Group Global Treasury Leaders Programme

El Advisory

UBS: Linking Values to Investing

Sparkfoundry

Lifestyle, Luxury & Fashion

Brand/ Campaign

Entered by

Art Russe Saint-Émilion Grand Cru: The Art of Collaboration

Bloomberg Media Group

Formula 1: Unleashing the World’s Greatest Racing Spectacle

Wavemaker Global

Gemfields: Show Your True Colours

LuxHub, Havas Media International

Pomellato: Looking Back, Striding Forward

T Brand Studio, The New York Times

Rolls Royce Cullinan: The Final Challenge – Cullinan

Fox Network Group

Media & Entertainment

Brand/ Campaign

Entered by

DEEP STATE: Deep State Pan-European Marketing Campaign

Fox Network Group

EA Sports’ FIFA19: Champions Play Fearless

Electronic Arts

Formula 1: Unleashing the World’s Greatest Racing Spectacle

Wavemaker Global

Technology & Telecoms

Brand/ Campaign

Entered by

Intel: Forbes AI with Intel

Forbes Media

Omen: The Waiting Customer – Geo Targeting + Retargeting

PHD Global Business

Samsung: Next Mobile Economy

WP BrandStudio, The Washington Post

Siemens: Reimagine the Game

The Economist Group

Travel & Tourism

Brand/ Campaign

Entered by

Big Bus Tours: Oban International & Big Bus Tours – Driving Fast, Long-term Sustainable Growth Around the World

Oban International

Greater Copenhagen: The Codenhagen Challenge

Copenhagen Capacity

Incredible India: CNBC Catalyst and Incredible India

CNBC Catalyst

Korean Air: Pinpoint Precision

T Brand Studio, The New York Times

Visit the USA: America’s Musical Journey

Brand USA

Visit the USA: Hear the Music, Experience the USA

Brand USA

For full details of shortlisted entries go to http://world-media-group.com/awards/. 

*About the World Media Group: It is a strategic alliance of the world’s leading publications which incorporates The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post and associate members: Moat, Smartology and The Smithsonian.

Its aim is to promote award-winning journalism and the role of international media. Visit www.world-media-group.com for further information.

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