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SEO and internet marketing made easy: Simple tips to help you rank

by on March 14, 2019 in Business, Digital Marketing, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Search Marketing

SEO and internet marketing made easy: Simple tips to help you rank

Internet marketing is also known as online marketing, which refers to all marketing and advertising efforts using the web or internet and email.

It aims to drive traffic, generate leads, and direct sales through e-commerce. Internet marketing can be broken down into search engine optimization, email marketing, and social media marketing.

Here are some simple internet marketing tips to help your website rank for a successful business.

 Search Engine Optimization Tips to Boost Your Business

Search engine optimization or SEO refers to all efforts to increase a website’s ranking on search engine results pages or SERP.

Implementing the right SEO strategy is essential to deliver web traffic, authority, leads, conversions, and sales. As experts, like Billet SEO always say, nobody can’t be lax when it comes to SEO because it’s ever-changing, so you have to be up-to-date with the latest trends and guidelines.

SEO aims to increase your site’s web traffic, wherein visitors get to click search results link to get to your site. The major advantages of SEO bring long-term effects, so if you want to rank high in Google, you’ve got to prioritize your SEO to improve the content that appears in searches.

Here are some helpful tips so you can boost your rank using SEO:

  • Find keywords that are related and appropriate with your niche using online tools such as SEMrush, Ahrefs, and Google AdWords Keyword Planner. You can also check the keywords used in blog comments or social media updates, social media hashtags, local searches, and Amazon’s book categories.

  • Once you have found the right keywords to use, create content and focus each page on a single main keyword. You can also use LSI keywords throughout the content. Don’t use the same focus keyword more than once and SEMrush can help identify existing pages that use some optimization.

  • Place the keywords in the page title which appears on the first line of search results entries, meta descriptions that appear under the title of search results entries, subheadings which show the readers how relevant the content is, and your content.

  • To avoid keyword stuffing, use keywords effectively on the first few sentences or in the first paragraph and throughout the content in different forms.

  • Create a question and answer content, respond to questions, and make questions as subheadings to optimize a page on answer boxes, which increases your click-through rate.

  • Use keywords in your anchor texts which are used for link building to increase your ranking.

 

Email Marketing Tips to Increase Your Ranking

Email can also help boost your performance in SEO. While search engines do not rank marketing emails, many consumers discover new websites via emails.

That’s why it is worth looking at how your site can leverage for high-quality traffic and your search engine ranking.

Here are some helpful tips where you can use email marketing to rank your site:

  • Create outstanding content and link it in email newsletters to engage and control the quality of site visitors.

  • Boost social engagement by sending emails with links applicable to social sharing. It encourages your subscribers and enthusiastic visitors to promote your content across different social channels. Make sure to include a call-to-action or CTA so you can ask your subscribers to share your new content.

  • Deliver the content to those consumers who’ll find it valuable using the demographic data from your email list.

  • Use email campaigns proactively to cross-promote your social channels by asking visitors to follow you on Facebook or Twitter or subscribe to your YouTube channel to organically grow your content.

  • Embed links and review forms with CTAs to your Google Business reviews in your emails.

 

Social Media Marketing Tips to Help You Rank

 

There are ways to utilize your social media platforms to get more traffic and engagement to your site, which are Google ranking factors.

You can promote your content on social media channels for advanced visibility, drive referral traffic, get more backlinks, higher conversion rates, better loyalty, and get user insights so you can formulate effective marketing strategies to promote your business.

Here are some helpful social media marketing tips to help your website rank:

  • Post informative and engaging content on social media because it is built or created for mass sharing which adds more content visibility and affects your ranking.

  • Optimize your social media profiles by using one image across all channels for better brand awareness and recognition.

  • Include your website link to your profile like a marketing campaign or email newsletter sign-up page.

  • Use viral headlines, eye-catching images, and explicitly ask your followers to share your content.

  • Use Buzzsumo to see a list of the most popular and shared content overall to check what works on your social media site.

  • Increase your Facebook Ad reach by creating high-quality and shareable content, with optimized headlines and content, including a call-to-action and sharing buttons.

 Conclusion

Internet marketing is an essential strategy to increase your site’s ranking in search engines, like Google. SEO, email marketing. Social media marketing can be used all together to help you achieve your short-term and long-term goals for your business.

Using the right internet marketing techniques will make a big difference in achieving and maintaining success.

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