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How Hostelworld found backpackers better places to stay with dynamic search

by on May 9, 2019 in Business, Digital Marketing, featured item, Latest News, Lead Article

How Hostelworld found backpackers better places to stay with dynamic search

It’s well known that expanding any business brings new challenges – and for Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, expansion has happened faster than for most.

“We use a wide range of channels to communicate with consumers and Search is among the most important,” says Hostelworld CEO Gary Morrison.

“The introduction of automated bidding has been something of a revelation for us. Getting the algorithms just right has been a challenge but the rewards have definitely been worthwhile, as it means the considerable amounts of information that we gather can be condensed into a more digestible manner, allowing us to make decisions more easily.

We use a combination of automated bid options to maximise conversions and we adapt depending on the campaign, the customer and the time of year.”

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