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Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

by on May 17, 2019 in Business, Digital Marketing, Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

In his new role, Popov will be responsible for driving data revenue globally for the Lotame Data Exchange. Reporting to Jason Downie, Lotame’s Chief Strategy Officer, Evgeny will also work closely with the data operations team and supervise the global data sales team.

“In the last few years, Evgeny spearheaded triple-digit data growth in the APAC region, and has been a steady presence in that market, developing relationships with senior agency personnel, DSPs and other market leaders,” said Downie.

“I am excited for him to pick up the leadership torch and apply his Lotame and market knowledge and experience on a much broader scale.”

As Vice President of Data Solutions, APAC, Popov played a key role in the company’s growth in the region, doubling revenue. Popov also served as Senior Director and Lead Organizer for AdTech Meetups in Australia and Hong Kong, and has also served as Co-Chairman of Marketing & Ad Technology for IAB Singapore and Ad Tech Advisory Council in Sydney. Previously based in Singapore, Popov moved to Lotame’s headquarters in New York to take on the position.

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