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PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

by on May 25, 2019 in Blunders, Latest News, Lead Article, PR

PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

Blunder time once again at the BBC : The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover of its 5 Live schedule.

Under the terms of the deal, the broadcaster will cede editorial control of its schedule to young journalists aged between 20 and 29 working for the US-based news portal, enabling them to decide upon content, phone-in’s and social media from 06:00 till 01:00 today.

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A number of issues centred on the priorities of young people have been identified as part of the takeover including dating, sexual health, work and housing.

Critics have pointed out that this arrangement could translate into a PR boost worth ‘hundreds of thousands’ to HuffPost and have also queried why the initiative couldn’t have been tackled by the BBC’s own young journalists.

Not only the Bias Broadcasting Company but others as well — ITV, etc

Questions have also been raised at the left-leaning slant of the Huffington Post and whether this is appropriate for an avowedly impartial public service.

One of those critical of the partnership was former digital minister….

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