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William Hill’s Tinder ad banned in UK

by on May 19, 2019 in Lead Article, News you can use, Nuggets

William Hill’s Tinder ad banned in UK

A William Hill advertisement that appeared as a message to users of the dating app Tinder was banned this week by the UK’s Advertising Standards Authority.

The ad read, “Stuck in the friend zone? You won’t be much longer if you use this Cheltenham free bet offer.” It then proceeded to spell out details of a horse racing bet promotion.

Amusingly, The Guardian elected to define “the friend zone” to its readers in covering the story.

Though the ad might not seem problematic to some, the advertising code of conduct overseen by the ASA says commercial materials may not “link gambling to seduction, sexual success, or enhanced attractiveness.”

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