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New : “Sue your flakey friend if they fail to show up for a beer”

by on June 4, 2019 in featured item, Latest News, Lead Article, News you can use

New : “Sue your flakey friend if they fail to show up for a beer”

From today Swedes will be able to sue their flakey friends if they don’t attend planned drinks.

Lawyers have worked with Swedish beer giant Norrlands Guld to create a legally binding ‘Beer Contract’.

Swedish Advertising Agency, Åkestam Holst, led this campaign for Norrlands Guld, as part of an initiative to encourage friends to stick to their plans and get together more often.

The free digital contract can be completed in minutes – two friends simply pick a time and place to meet, then sign the document to make their proposed pint legally binding. If either breaches the contract they could be summoned to court, and may even be asked to cough up a small fine!

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Here is the detail …

Today, Sweden introduces a legally binding contract that, if breached, it allows friends to take each to court for cancelling or rearranging a planned beer.

The Beer Contract, ‘Ölavtalet’ in Swedish, has been created by Swedish beer brand Norrlands Guld, under it’s alcohol free beer (0,5 ABV) Norrlands Guld Alkoholfri, to boost social get-togethers, encouraging friends to stick to their plans and make time for each other.

Two friends can create the agreement in minutes, picking a date, time, and place to meet. Both parties then sign The Beer Contract electronically (via Sweden’s electronic citizen identification solution, Mobile BankID). Friends who have signed the contract are after that expected to fulfill their obligations under the contract and get together for a drink.

If you commit a breach of contract by cancelling or simply not showing up, you will face a fine of £40.

Charlotte Liljewall, from Norrlands Guld, says ”Trying to plan a simple get together with a friend can be tricky. Just because you agree to grab a beer doesn’t necessarily mean it will happen.

To put an end to this half-hearted behaviour, and get more Swedes to meet as agreed, we’ve created a digital tool that helps turn empty words into action with a contract that guarantees a beer will take place. We want the contract to transform ‘maybe we’ll grab a beer’ into a legally binding ‘yes’”.

It should be noted that even though this is a ‘Beer Contract’, beer doesn’t have to be consumed to fulfill the contractual obligations.

The contract works for any drink, whether hot, cold, soft or alcoholic – so if a Swede has a friend who always bails on coffee dates, this is also the contract for them.

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