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Hotcow talks about the first principle of guerrilla marketing

by on June 9, 2019 in Latest News, Lead Article, Nuggets

Hotcow talks about the first principle of guerrilla marketing

Hotcow http://www.hotcow.co.uk/write …

The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box.

The same goes for guerrilla marketers. The key to making your brand stand out from the rest is unconventional and out-of-the-box tactics. The main advantage of guerrilla marketing is that it’s unexpected. It catches us off guard and causes an emotional response, whether its laughter, shock or sadness.

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Hotcow write … Since 2006 we’ve made it our mission to deliver 50% more effectiveness with each campaign than you’d experience with anyone else.We’re a multi award-winning experiential marketing agency across a number of categories including;

Most effective experiential campaign, best use of budget and Best experiential at point of sale.

With over 15 years activation experience, we are proud of our reputation as the ‘go-to’ people for Experiential excellence. Our passion is always on show, we are fun to work with and reliability is the hallmark of our business.

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