TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

The one about the rampant hypocrisy of the Lib Dems

A Guido Fawkes story … The Lib Dem leadership content is so firmly in the Tories’ shadow that even Ed Davey is writing op-eds about the Tory race rather than the one he’s competing in himself.

Meanwhile his rival Jo Swinson

has been busy doing a Gove-style hypocrisy tribute act by taking £14,000 in donations from a fracking boss while claiming to have “campaigned tirelessly” for the environment. Awkward…

The number two pledge on Swinson’s campaign website is her environmental credentials, she even boasts about how “she took to the streets with Extinction Rebellion”.

Coincidentally as well as taking two donations totalling £14,000 from fracking boss Mark Petterson, she’s also voted against a moratorium on fracking permits, in favour of cutting renewable subsidies and against CO2 targets in the past few years.

Sensible positions which will likely be better for the environment in the long run, her own Lib Dem selectorate may not quite feel the same way…

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