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BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

by on July 3, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets

BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

Bupa Global, the international health insurance arm of Bupa, continues its sponsorship of the Barbican Art Gallery, supporting its newest major exhibition, AI: More than Human.

The sponsorship coincides with Bupa Global’s latest Live Your Best Life campaign, which taps into the daily and social lives of customers with metro-based media placement and insight-driven messaging.

For more information, read the full report here.

Targeting affluent individuals in central London during Summer 2019, it includes out of home, print, integrated digital, and podcast sponsorship.

The partnership enables Bupa Global to target like-minded audiences, whilst offering its current customers the opportunity to experience one-of-a-kind curated events and experiences at the exhibition.

The Barbican exhibition is a major centre-wide ‘festival-style’ installation, which explores creative and scientific developments in AI, and the evolution of the relationship between humans and technology.

To celebrate the partnership,

has also released a report looking at the future of health technologies on the horizon and tested them against public opinion to envisage which might see the greatest uptake in the future.

The most popular potential technology is focused on some of the most urgent non-communicable health crises, involving genetic modification to reduce the risk of diseases like dementia or cancer, which over two thirds (68%) of the population are keen to use.

Neil Kirby, Marketing Director at Bupa Global said: “As a leading global health insurance provider, we are focused on using opportunities like the Barbican sponsorship to provide our customers with engaging, high-value experiences.

 “When looking for health insurance, our customers expect the best benefits, anywhere in the world. Our underlying message is that living your best life means being free to pursue things that excite you, drive you and make you who you are – we believe that our policies do just that. 

 “This year, we extended the concept further, while also continuing our Barbican exhibition sponsorship. The gallery’s newest major exhibition, AI: More than Human, is aligned with our preparation for the groundbreaking technological advancements that we expect to see in healthcare.

 “We explore this in our latest report, along with public opinion on what society would welcome, and conversely, where the human touch is still most important.”

 For more information, read the full report here.

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