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Marriott hotel chain hit with a £99m fine .. Rachel Aldighieri, MD of the DMA comments

by on July 10, 2019 in Blunders, Latest News, Lead Article, News you can use, Nuggets, Uncategorized

The Information Commissioner’s Office (ICO) has just announced its intention to issue a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.

Full details here:

The intended fine is the second to go over the previous maximum of £500k – the GDPR allows for up to 4% of global turnover or €20m.

Rachel Aldighieri, MD of the Data & Marketing Association (DMA), comments:

 “Following the announcement earlier this week, this is the second fine the ICO has issued under the new GDPR laws.

As well as the frequency of these this week, the amount of the intended fine shows just how much importance the regulator places on the security of customers’ data and how seriously businesses should take this issue.

“For most businesses, data is its most valuable asset. So consumer trust in how they collect, store and use data is fundamental to building long-term relationships with customers and their willingness to share data.

“The risks to Marriott go beyond the potential fines regulators can issue too, as the long-term effects on customer trust, share price and public perception could have more lasting damage. Data is an essential part of the digital economy, so maintaining its security must be a business imperative.”

More about the BA fine>>>>>>

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