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How to boost your business using Instagram

by on August 7, 2019 in Business, Digital Marketing, Lead Article, News you can use, Nuggets, Social Media

How to boost your business using Instagram

Social media has reached a point where ignoring it is simply impossible if you are running a business.

You might have looked at guides like how to monetize Instagram for beginners, but after reading them it should become clear that the first thing on the agenda is building a decent number of followers.

The tips in this article will work as a great starting point if you want to have a healthy Instagram account which does not stop growing.

Understand Your Audience

Even if you have the prettiest pictures and catchiest phrases, all of that is for nothing unless you are catering to your audience’s needs.

Your goal is to make money and it is crucial to get followers that are willing to buy, or if you already have a decent number of them, look at what they are like and make adjustments.

Instagram Insights is the perfect tool to gather all the information you need, as it shows you:

  • How many people have seen your posts.

  • Reach numbers.

  • A number of clicks on a link in your bio.

  • How many people favorited your content.

Insights also produce information on demographics. Not knowing where your audience is from, what their age and gender are, and so on is detrimental as you will not be able to make tweaks and plan for the future.

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Interact with Them

If you spend your time doing nothing but promoting products, people will not bother with your channel anymore.

Instead, try to actively engage with your customers and present yourself as someone who is more of a human rather than a corporation.

By engaging yourself, you should also encourage the audience to like and comment on your posts. Instagram has an algorithm which prioritizes content with engagement. It is one of the best strategies to increase your reach by appearing in more feeds.

Holding contests and offering limited discount codes are also worth a lot. Everyone loves free stuff, even if they do not necessarily need it.

Hashtags

Every business relies on more than just current customers. The need to expand is always there, and when it comes to Instagram, hashtags are the method to let people find you.

There are a couple of rules of thumb when using hashtags, such as not overdoing it and sticking to 5 per post at most, and refraining from overused tags, like #love or #selfie. They have no effect.

Your hashtags have to be relevant to the product and brand. Once you have made a name for yourself, you can start creating your own branded hashtags. These would be used specifically for your business, helping Instagram users to find you immediately.

Schedule

It might take a while before you determine which time of the day is the best for posting, but it is well worth the effort.

A post will have more impact during certain hours simply because more users will be browsing Instagram at that time.

Generally, the most potent timeframe is around 7 to 9 P.M., but this might change depending on your audience and niche. In other words, you will have to discover this yourself.

Beautiful Visuals

Instagram is popular because of all the pretty pictures. Visuals matter a lot and are meant to attract the attention of others.

If you were to look at some of the most popular accounts on the platform, it should become clear that the formula they are using to create posts is what makes them so appealing.

Combining hashtags, visuals, and motivational quotes into content is difficult and takes time. However, if you can master that, your profile will be up at the top in no time.

Instagram Stories

A recently introduced feature has gained a lot of momentum. Despite the fact that stories disappear after 24 hours, you can still make the most at that time.

Show behind-the-scenes footage, run promotional campaigns, tease the things that are to come next, and so on. Brands can appear in a completely different light by using stories.

Team up with Influencers

You have definitely heard about influencers and how much money they are making.

Well, this is no surprise given the number of followers that they have. Even the biggest companies in the world are willing to pay a hefty sum to get a shoutout.

It is easy to overpay doing such a thing, and you should also keep in mind that influencers will not help to sell your product directly. They are best-used for raising brand awareness.

In conclusion, every business that has moved to Instagram will tell that the platform has plenty of advantages to offer. The more time you invest in learning, the better your results will be. And the goal should not be too far from your reach if you follow these tips.

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