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The importance of a strong website for your business

by on November 19, 2019 in Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups, Websites

The importance of a strong website for your business

In today’s market, if your business does not have an online presence, and a strong one at that, then you will be at a disadvantage compared to your competitors.

What is so important about having a website? What makes the difference between a strong one and a weak one? This article will tell you all you need to know.

Hub for Your Digital Marketing

A website is essentially the centre piece for your business’s online presence; all of your digital marketing efforts should refer back to your website to generate more traffic and hits.

A digital marketing campaign that has no direction will inevitably be fruitless. It is imperative that your campaigns across social media and advertising have a source for your customers to return to, and this should be your website. Otherwise, you will trigger customer interest, but they will not know where to turn this interest.

Drive Traffic to Your Online Store

If you sell your product or service online, your sales rely on the traffic that is driven to your store through your site and through social media campaigns. Without traffic driven to a specific source, customers will not be able to find your online store and therefore not be able to purchase your products.

Your website can be the driver of traffic to your online store. With the use of blogs, particularly with SEO strategies, keyword searches will lead customers to your site and, as a result, to your online store.

What Makes a Strong Website?

A strong website, in essence, will retain your customer’s attention enough to secure a sale and keep them coming back time and time again for future purchases.

Easy navigation is the key to a strong website. Over-complicated navigation, hidden links, and colours or fonts that make text difficult to read will all make a site unusable for a web user. If a user cannot navigate your site with ease, they will click off and take their business elsewhere, and this shows that the website is weak.

User retention also reflects on your SEO rankings; if many users click off your site quickly, it will inform search engine algorithms that your site is not worth visiting over others and will therefore promote it less.

Solid web design skills are needed to curate a website like this. It may be in your favour to consult an expert, like those at Rouge Media, to make the most of your site and make it easy to navigate.

More and more customers are shopping on their mobiles, which means a website also has to be mobile-friendly in order to appeal to this demographic of customers.

It is worth investing in a mobile version of your site to ensure that it works well for both desktop users and for mobile users. The worst thing you could do is alienate a portion of your target audience by making your site inaccessible for them.

For a strong digital marketing campaign to pay off, you need a strong source to link it back to.

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