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Tips on how to market your T shirt printing brand

by on November 19, 2019 in Events & Awards, Latest News, Lead Article, Nuggets, Retail, Small Business, Startups

Tips on how to market your T shirt printing brand

The world is full of entrepreneurs and it’s easy to see why.

With over 600,000 business starting each year, any many of those not seeing year two, it is essential to have a well thought out marketing strategy to ensure your clothing business doesn’t fall short of the first hurdle.

Here are our tips on how to market your new business.

Identify Your Target Audience

To effectively market your products, having an understanding of your buyer will prove invaluable as this will allow you use bespoke messaging to target your highlighted niche. Asking the following questions will enable you to create a “buyer persona”

  • Age Range?

  • Income

  • Likelihood of buying online

  • Likelihood to buy via social media channels

Competitor Research

No matter what you are selling or who you are selling it to, chances are you will come up against competition.

This is a business fact which shouldn’t act as a deterrent, if anything it can be a blessing in disguise, as this highlights that there is a market for your business, and by studying your competition you can see which channels work and which tactics are best avoided.

Doing a few online searches around the products you offer will highlight who they are and the variety of products they offer. In addition, you will also be able to find what kinds of marketing material they produce and most importantly the prices they charge.

Reviews

Attracting positive user reviews is a great way to reinforce your brand message and show potential customers you are the real deal, with many companies reporting increases in sales since collecting user reviews

 

Goals

Having a business goal will give you something to work towards and help you keep on track. Here are few tips to keep in mind when setting your goals.

  • Specific – Make sure your goals are specific to your business and also to your overall business goal, this will help with the following tips!

  • Keep them realistic – Having a goal is great but hoping to achieve too much too quickly and you risk making them unachievable.

  • Measurable – Having something to measure against will show you how far, or far off achieving your goals you are.

  • Time – Having a time frame is great as you can set benchmarks, setting a quarterly review is a great place to start.

Selling Your Products

 

Now that you have an understanding of the market, the customers and the competition you can decide how to get your products to the customer.

There are a number of ways to do this, each with advantages and disadvantages as there is no “one size fit’s all” method in business. You could use a printing company such as Banana Moon which would enable you to create a a number of designs and have them printed on high quality garments, which can then be promoted through your channels.

Another option you have is order fulfilment, where you advertise your products, then when you have enough orders the products are made and shipped directly to your customers.

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