TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

London pub customers pranked by bank

In an attempt to highlight the importance of good customer service – in a sector renowned for its bad service – bank Tandem created a prank video showing poor service in a real-life pub setting.

The stunt hinges on the brand’s message that ‘everyone can have a better, happier life with money’.