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What you need to know about marketing to Human Resources Officers

What you need to know about marketing to Human Resources Officers

by on June 26, 2019 in Latest News, Lead Article, Lead story, News you can use, Nuggets

Would human resources officers be the ideal customers for your products or services?

This brief guide will introduce you to some of the most important things you need to know about marketing to HR professionals.

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What Human Resources (HR) needs to know about Generation Z

What Human Resources (HR) needs to know about Generation Z

by on July 4, 2017 in Latest News, Lead Article, News you can use, Research

It might feel like we’ve barely scratched the surface of how millennials prefer to work, and how they influence our workforce. But there’s a new gang of kids on the block – “Generation Z” – and they’re about to start flooding our workplace. What is “Generation Z”?

We’ve been naming different generational cohorts for decades. For example, anybody born between 1890-1915 belongs to “The Lost Generation”. And anybody born between 1946-1964 is a “Baby Boomer”.

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The software every marketing company needs

The software every marketing company needs

by on September 17, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Successful marketing companies all have one aspect in common, aside from a quality pool of talent, and that is their ability to adapt and utilise good technology.

Marketing software is an excellent tool and resource, and reports show that the best-in-class marketers all use at least one kind of software to help them excel.

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The different types of business consultants you can hire

The different types of business consultants you can hire

by on September 10, 2019 in Latest News, Lead Article, News you can use, Small Business, Startups

As a small business owner, you might need to professional advise on various issues. Here are the different types of business consultants you can hire.

Every business needs an extra push from time to time. This could be in technology, employee satisfaction, finances, digital marketing, or many other areas.

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4 functions SMEs can outsource

4 functions SMEs can outsource

by on April 9, 2019 in Advertising, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Sustaining an SME is a difficult job — there are many functions to coordinate to ensure continued growth, but with limited resources, many small firms can struggle.

In order to cope with the burden, more businesses are outsourcing and benefits include reducing and controlling operating costs, enabling you to focus on core business areas, and tapping into expertise.

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Different ways big data is pushing the public sector forward

Different ways big data is pushing the public sector forward

by on January 31, 2019 in Latest News, Lead Article, News you can use, Nuggets

Big data is a term that we no longer hear as often as we used to. The jargon is being replaced by new ones like data-driven and blockchain.

While the term isn’t as popular as it was, the concept of big data remains one of the biggest leaps made in technology and computing.

Big data allows a vast amount of data to be analysed and used in an effective and contextual manner. Using cloud computing as the underlying technology, big data enables a deeper understanding of insights and effective creation of approaches and solutions. So, in what way will big data affect the public sector?

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Exclusive article : Use these 5 steps to write an effective marketing plan

Exclusive article : Use these 5 steps to write an effective marketing plan

by on July 24, 2018 in Business, Lead Article, News you can use, Nuggets, Research

Writing an effective marketing plan involves both looking inward to know the reality of the company, its potential to address a particular project that marks the direction of the company, and how to analyze the outside factors.

Below you’ll find some vital steps on creating a plan that will keep both you and your potential clients/investors happy. [more…]

Research : Marketers spend almost one day a week grappling with data analysis

Research : Marketers spend almost one day a week grappling with data analysis

by on January 5, 2017 in Latest News, Lead Article, News you can use, Nuggets, Research

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause.

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Keeping pace with staff training needs

Keeping pace with staff training needs

by on November 18, 2016 in Latest News, Lead Article, News you can use, Nuggets

Marketing is a fast-paced world. A strategy that worked last year can be ineffective this year.

As a result, anyone who works in the industry must be ready, and willing, to learn new skills, and do so quickly. For many marketing firms keeping pace with training is a challenge.

This is the case whether you have a handful of employees or hundreds. Identifying training needs, and getting the right people through the best courses is time consuming, and difficult to manage.

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Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by on November 17, 2016 in Best advertising story, FaceBook, Latest News, Lead Article, Lead story, LinkedIn, News you can use, Nuggets, Research

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]