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5 myths about millennials in the workplace … exclusive

5 myths about millennials in the workplace … exclusive

by on December 7, 2018 in Business, Latest News, Lead Article, Lead story, News you can use, Nuggets

Millennials are a generation known for growing up in an era of huge technological advances – ones that have defined the way in which they perceive, and work within, the world.

As they grow up and become more and more involved in the workplace with its various traditional practices, millennials have the potential to develop and create a new innovative workplace space in which technology can be a priority.

This can be achieved by creating new and innovative ways of pushing business developments as well as business success too.

We have collected over 60 articles about millennials. HERE >>

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Avocado toast and Snapchat pics aren’t all millennials are about, and these ten success stories help prove that

by on February 16, 2018 in Latest News, Lead Article, Lead story, News you can use, Nuggets

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Millennials “would spend more” if part of a brand’s community

by on November 28, 2017 in Business, Digital Marketing, featured item, Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail, Small Business

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency.

This is far higher than the average across all age groups, which was still a creditable 40%, pointing to a tangible return on investment through fostering brand communities across the board. However, millennials consistently come out as the age group that is most committed to these communities. Some 50% also agree that they are more likely to stick with a brand than switch to competitors if they are part of a brand’s community. [more…]

Entrepreneurial spirit: Creative start ups & millennials

Entrepreneurial spirit: Creative start ups & millennials

by on October 4, 2017 in Latest News, Lead Article, News you can use, Nuggets, Retail, Small Business, Startups

Back in 2014, Bentley University released a study that suggested millennials are the most independent, nimble and overall entrepreneurial generation ever to have existed. Plus, while their predecessors aimed for that prestigious corner office millennials have entirely different career aims in mind.

Of those surveyed, just 13% of millennials wanted to climb the corporate ladder and claim the title of CEO or president. Conversely, a whopping 67% stated that their ultimate career goal was starting their own business. Director of Bentley’s Entrepreneurial Studies programme Fred Tuffile put this down to the idea that millennials see no future in more traditional pathways and instead wish to create their own. [more…]

Message for Millennials : Haagen-Dazs is trying to become cool again

by on July 13, 2017 in Lead Article, News you can use, Nuggets, Retail

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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Why millennials and sales can be the perfect fit

Why millennials and sales can be the perfect fit

by on May 11, 2017 in Latest News, Lead Article, News you can use, Nuggets, Small Business

 

By Chris Kemp, CEO, Ingenuity

When I was younger, phoning a mate could be a tricky task. You’d call their parents’ number, and their mum or dad would answer then invariably engage you in conversation. It was enough to deter most teenagers from ringing again.

Today’s youth has no such problem. Parents have been removed from the equation by technology. From the age of ten, when most kids have a smartphone, they can text, message and FaceTime each other to their hearts’ content. [more…]

83% of millennials are more likely to visit Gucci than those over 35s

83% of millennials are more likely to visit Gucci than those over 35s

by on February 16, 2017 in Events, Events & Awards, featured item, Latest News, Lead Article, Lead story, London & South East, Retail, Uncategorized

Aspirational millennials set luxury fashion in their sights

Traditional designers capitalising on millennial money through digital

  • 83% of millennials are more likely to visit Gucci than those over 35s
  • Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i]
  • 45% increase in website traffic to luxury fashion retailers over the past three years

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Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

High street video research / Millennials overspending on toiletries / Vox Pops International

by on November 21, 2016 in Lead Article, Lead story, News you can use, Research, Retail, Retail News, Videos

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

Over a quarter of businesses do no market research whatsoever, millennials hardest to reach

by on August 3, 2016 in Lead Article, Lead story, News you can use, Research

According to a new study led by a company specialising in analytics, consumer insights and market research; over a quarter of UK businesses carry out no market research whatsoever. Furthermore, it was found that 62% of these companies think their audiences are too ‘disengaged’ and ’transient' to effectively help them devise future plans.

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