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Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

Exclusive : Mobile Marketing: Improving the customer experience ..Gemma Baker , Click4Assistance

by on September 12, 2017 in Best advertising story, Business, Latest News, Lead Article, News you can use, Nuggets

2016 saw mobile traffic overtaking desktop for the first time, and has continued its domination throughout 2017 so far.

The rise in mobile traffic looks like it is here to stay as compared with August 2016, desktop was leading the month at 50.61% with mobile at 44.41%, however the tables have turn in August 2017, where mobile has 52.64% of the share whereas desktop has fallen almost 10% behind with 42.75%.[1]

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‘Fresh’ research on mobile marketing and the customer experience

‘Fresh’ research on mobile marketing and the customer experience

by on July 5, 2017 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets, Research, Retail, Retail News, Social Media

Mobile shopping search is retailer’s biggest and fastest opportunity for growth
  • Shopping search on mobile is retailers largest single source of traffic by far.
  • Shopping search on mobile also has the highest bounce rates…as high as 83%­
  • 51% of sales of from paid channels happened on mobile.
  • Non branded search activity on mobile device is retailers poorest converter.
  • The mobile experience see’s shoppers who move past the first page, drop by nearly 30% compared with desktop.

http://www.foundit.com/blog/mobile-shopping-search-retailers-biggest-opportunity-improve/

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A step-by-step guide to setting up a mobile marketing campaign

A step-by-step guide to setting up a mobile marketing campaign

by on January 8, 2017 in Advertising, Business, Digital Marketing, Latest News, Lead Article, Mobile Marketing, Mobile/Tablet, News you can use, Social Media

The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales.

According to one survey, nearly 30% of sales are carried out on a mobile device which includes smartphones and tablets but not every business is geared up to deliver this need from customers.

So, while app marketing is becoming a crucial part of every business's strategy, a business will need to do more than simply push an app out into the marketplace.

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Greater investment in mobile marketing a top priority for retailers and brands in 2015

by on January 16, 2015 in Apps, CRM, Digital Marketing, Ecommerce, Events, Events & Awards, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Pinterest, Research, Retail, Retail News, Small Business, Social Media, Startups, Twitter

8 Free to Attend Conferences - Internet Retailing Expo 2015

Your opportunity to take advantage of best practice examples designed to hone your ability to maximise customer experiences, and increase customer purchasing, loyalty and profitability http://internetretailingexpo.com/

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Mobikats launches Beura iBeacon mobile marketing platform

by on November 30, 2014 in Apps, Apps & Software, Digital Marketing, Ecommerce, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, Retail, Retail News, Small Business, Social Media, Twitter

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them in real-time and deliver tailored messages, from reward points to service information.

Phillip Hunt, CEO of Mobikats, says: “Our vision is for Beura to become a data platform that understands audiences’ unique needs and services those needs, in real-time, real-space environments.”

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Generating leads with mobile marketing / 70% of users are more likely to purchase a product if the website is mobile friendly

by on November 7, 2014 in Digital Marketing, Ecommerce, Lead Article, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Online Advertising, Online Video

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Whoosh PR, Mobilise Consulting, Avention, The Fifth Effective Mobile Marketing Awards

by on October 8, 2014 in Apps, Events, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Retail, Retail News

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“Many of the things which are taken for granted in web marketing circles don’t translate into mobile marketing”/ Study by Netbiscuits

by on August 3, 2014 in Lead Article, Mobile, Mobile Marketing, Mobile/Tablet, Retail

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Are you a mobile marketing wizard? Fantastic article and infographic featuring @Netbiscuits data

by on June 10, 2014 in Lead Article, Mobile, Mobile Marketing, Mobile/Tablet, Nuggets

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The Mobile Sport & Automotive Masterclass will show sport and automotive executives how they can deploy the latest mobile marketing tools

by on May 14, 2014 in Events, Events & Awards, Lead Article, London & South East, Mobile, Mobile Marketing, Mobile/Tablet

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