I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t […]
Customer research is the backbone of effective marketing strategies, helping businesses understand their audience, tailor campaigns, and enhance customer experiences. While traditional research methods: study design, data collection, analysis, and reporting, are valuable, they are often time-consuming and constrained by
Revolutionising Customer Research with AI Agents Read More »
In a bid to capture the attention of Gen Z, brands are increasingly adopting youthful and trendy tones in their marketing campaigns. However, new research from global insights firm GWI reveals a disconnect between what marketers want and what consumers
Marketers’ Obsession with Youth Risks Alienating Consumers, New Research Reveals Read More »
Charting the Course in Web3 Innovation Onchain stands at the forefront of Web3 research, actively reshaping digital interactions through innovative uses of blockchain technology. With a strategic emphasis on decentralized finance (DeFi) and non-fungible tokens (NFTs), Onchain isn’t merely keeping
Web3 Research by Onchain: Exploring New Dimensions in Blockchain Technology Read More »
Exploring the depths of your market segment and interpreting consumer behavior are critical aspects of any successful business strategy. Online market research companies specialize in providing valuable insights that help businesses navigate the complexities of their industries. They use many
Why Your Business Should Work With an Online Market Research Company Read More »
Privacy concerns have taken the front stage in an era when personal data has become a valuable commodity, leading to the implementation of rigorous rules throughout the world. The Martech (Marketing Technology) business, which is known for its data-driven practices,
The Impact of Privacy Regulations on Martech Market Research Read More »
In today’s corporate environment, technology is critical to fostering innovation, efficiency, and competitive advantage. However, while being at the forefront of offering cutting-edge solutions to their clients, many consultancies are typically hesitant to adopt new technology themselves. According to a
Recent Research Emphasises the Effect of PSAs On Consulting Firms’ Performance Read More »
Since the pandemic broke out in 2020, the only constant has been change: in relation to public health policy, geopolitical events and the economic climate, to name but three. This year’s Annual Effectiveness Barometer from The Marketing Practice surveyed
Research reveals B2B marketers’ bold new moves Read More »
Over the last few years, eCommerce has become an indispensable sales platform for products and services. In 2020 alone, more than 2 billion people across the globe made purchases online, pushing sales to over USD 4.2 trillion. While eCommerce was
BrandZ Top 100 Most Valuable Global Brands reveals growing power and influence of technology. Related Posts A Beginner’s Guide to Marketing Automation for EcommerceVladimir Yevtushenkov: Career Path of the Founder of AFK Sistema JSFC, Investor, and Philanthropist (Yevtushenkov Vladimir Petrovich)Interactive
Research : BrandZ Top 100 most valuable global brands Read More »
