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Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019 in featured item, Latest News, Lead Article, News you can use, Nuggets, Research, Rock 'n Roll

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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How to engage with customers on emerging channels – new research

How to engage with customers on emerging channels – new research

by on May 3, 2019 in Customer's Voice, featured item, Latest News, Lead Article

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. 

While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.

Get the new research >>>>>

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Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019 in Business, Latest News, Lead Article, Research

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Research

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019 in Business, Digital Marketing, Latest News, Lead Article, London & South East, News you can use, Nuggets, Research

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Consumers receive fewer emails post-GDPR, reveals latest DMA research

by on February 27, 2019 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile, News you can use, Nuggets, Social Media

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Market research companies in Europe

Market research companies in Europe

by on January 14, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

When it comes down to market research, choosing the right company for the job can become tricky, to say the least.

For starters, market research and its effectiveness depend on a variety of different criteria.

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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019 in Business, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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New research : Which city in the UK is best to start a new business?

New research : Which city in the UK is best to start a new business?

by on January 8, 2019 in Business, Latest News, Lead Article, London & South East, Midlands, News you can use, Nuggets, Retail, Small Business, Startups

Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint.

The new ranking analysed the cost of living in the 20 biggest UK cities, along with average age, number of start-ups per 1,000 people, office prices, train reliability, recycling rates, superfast broadband availability, and the average price of a cup of coffee to produce the top ten.

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