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The new Google’s core algorithm update and other SEO trends

by on November 17, 2018 in Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Social Media

When it comes to both global and local SEO, it is imperative to stay updated; otherwise, it would be difficult to tell what's hot this year and what's not.

Though you might have been an SEO guru in the past, you probably weren't ready for the new SEO trends this year including the bomb that Google dropped on August 2018. Yes, the new Google's core algorithm update.

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Spend time on CRO because it’s the cherry on the SEO cake

Spend time on CRO because it’s the cherry on the SEO cake

by on October 31, 2018 in Digital Marketing, Ecommerce, Latest News, Lead Article, News you can use, Nuggets, Search Marketing

CRO stands for conversion rate optimisation. It is what motivates online visitors into taking some sort of action, or more importantly taking an action you want them to take.

It could be a sale, registering their email or a free trial. If you’ve spent the effort of attracting the customer with SEO then don’t lose them because of poor CRO.

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Dentist SEO Digital Marketing Courses : What to expect

Dentist SEO Digital Marketing Courses : What to expect

by on October 19, 2018 in Digital Marketing, featured item, Google, Latest News, Lead Article, News you can use, Nuggets

Over the years,  businesses have been trying to race to the top of the search engine result pages.

Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.

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How SEO can become your business’s greatest marketing tool

How SEO can become your business’s greatest marketing tool

by on October 17, 2018 in Digital Marketing, Lead Article, News you can use, Nuggets, Search Marketing

Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.

After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice.  [more…]

Is there a perfect way to navigate local SEO?

Is there a perfect way to navigate local SEO?

by on October 1, 2018 in Latest News, Lead Article, News you can use, Nuggets

When trying to crack the code on local SEO, it can be challenging to find the right combination of SEO implementation techniques that work well for your site and the content.

Here, w‘re going to look at whether or not there is a perfect way to navigate local SEO to benefit your business.

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7 mistakes new entrepreneurs make when hiring an SEO company

7 mistakes new entrepreneurs make when hiring an SEO company

by on September 16, 2018 in Best advertising story, Business, featured item, Latest News, Lead Article, News you can use, Nuggets, Search Marketing

In this day and age, it is almost impossible to run a business without using online platforms.

No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small step—setting up social media profiles to increase online presence.

As you progress, you can then consider setting up a simple business website, hire someone to write your content (just in case you already have too much on your plate), and get an expert to handle your SEO.

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The top 5 SEO trends of 2018 .. exclusive to theMarketingblog

The top 5 SEO trends of 2018 .. exclusive to theMarketingblog

by on August 31, 2018 in Best advertising story, Digital Marketing, featured item, Lead Article, News you can use, Nuggets, Search Marketing, Small Business, Startups

Search Engine Optimization might sound simple at first, but anyone who has worked in this field knows that it is a complex art. Algorithms like Google’s are difficult to fully understand on their own without the continual changes reshaping them. Netting a spot in the top search results is no easy feat, by any means.

Search engines are constantly working to improve the quality of their search results for a better user experience. During this process, some ranking factors change while others disappear altogether with new factors to take their place. Whether you’re a blogger, small business owner, or Fortune 500 company, these top SEO trends from 2018 can help you gain the rank you’re looking for.

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Negative SEO attack: How to fight it … Sara Lopez, trendhim

Negative SEO attack: How to fight it … Sara Lopez, trendhim

by on September 13, 2017 in Business, Digital Marketing, Europe, Google, Latest News, Lead Article, News you can use, Nuggets, Online Advertising

In 1996 the creation of Google led to the boom of web pages and the knowledge that you could make money with them. Hence, day after day the competition to reach the first positions in the search engines was growing.

It was then, when SEO was created (Search Engine Optimization). Although for the readers of this blog it is not necessary to define this concept, SEO is based on increasing the number of organic(unpaid) visitors of a website in different search engines.

For this reason, more and more websites and companies are starting to use SEO as their main tool to improve the effectiveness of their websites and make them more appealing to Google. The more visible you are to Google, the more customers your website will have.

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Using updated SEO services to keep your business a step ahead

Using updated SEO services to keep your business a step ahead

by on July 12, 2017 in Latest News, Lead Article, News you can use

Unless you've been living under a rock, or you're just not that up to date with Google policy and updates, you might not know that Google updates itself. A lot.  And, when it does, it spells trouble for your business’ SEO.

Why? Because however successful your SEO is, every time Google issues an update, it effectively resets the clock to zero, and what was working for your business before won't necessarily work again. And that’s where the wheat and the chaff separate, with in-the-know SEO services coming into play.

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