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Gemma Greaves launches brand refresh for the Marketing Society

Gemma Greaves launches brand refresh for the Marketing Society

by on June 7, 2019 in Digital Marketing, Events, Latest News, Lead Article, News you can use, Nuggets, Uncategorized

Bravo on celebrating their 60th birthday with a vibrant brand refresh (great work from Bloom).

Clarity of purpose ‘empowering brave leaders’ and a fresh contemporary look built around the greater informality and the conversations they enable. All celebrated with a great party, of course. Happy birthday and bravo and team!

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“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by on June 16, 2016 in Events, Events & Awards, Latest News, Media, News you can use, Nuggets, Retail

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by on May 27, 2016 in Latest News, Lead Article, News you can use, Nuggets, Research, Rock 'n Roll

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

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You need to know about …. MailPerformance, QuickThink Media, The Marketing Society, Brand Learning, Klee Commerce

by on March 1, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Media, Metrics, Mobile Marketing, News you can use, Pinterest, Regional, Retail, Small Business, Social Media, Startups, Twitter

Deliverability and inbox placement are key drivers in any email marketing strategy,  optimisation of these elements is even more crucial for those with affiliate networks.

When a recipient has been acquired via an indirect route they must immediately, and appropriately, be welcomed into the brand's email marketing ecosystem, in order to maximise engagement and increase receptiveness to subsequent messages.

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All about Meerkats beating Vinnie Jones, John Drummond Corporate Culture, IRX 2013, Dominos and Splash, AdConnection,The Marketing Society,

by on January 9, 2013 in Best advertising story, Events & Awards, Latest News, News you can use, Small Business, Startups

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The Marketing Society – their new blogger Will Corry talks content marketing

by on January 4, 2013 in Apps, Apps & Software, Email Marketing, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Twitter, Websites

Will Corry: 14 content marketing tips you’ll read because they’re in a list.

The Marketing Society  - Our new monthly blogger, Will Corry, Content Curator for TheMarketingblog,  shares top tips on content marketing.

I know, I know…  Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Some uncontrollable impulse forced you to click your mouse or tap that screen. Well, I’ll let you in on a little secret—that impulse is what content marketing is all about.

Let’s take a look at how you can shape that content so it will be simply irresistible for your audience:

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The Marketing Society’s 2012 Brand of the Year award goes to P&G

by on November 29, 2012 in Events, Events & Awards, Marketing, Retail, Retail News

Very proud to be awarded The Marketing Society's 2012 Brand of the Year award bit.ly/TuLE8N #boty2012

— P&G UK and Ireland (@PGUK) November 29, 2012

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Vote for who you think deserves to take the title of The Marketing Society Brand of the Year 2012?

by on November 15, 2012 in Events, Events & Awards, Lead story, London & South East, Uncategorized

The Marketing Society Brand of the Year 2012

You’ll have seen their names in Marketing magazine. You’ll be familiar with their work. And we’re sure you’ll have an opinion on them. They are the 20 brands shortlisted for The Marketing Society Brand of the Year 2012. And now it’s over to you to vote for the winner.

Read all about them and cast your vote here - http://www.conferenceanddinner.com/

Voting closes today, Friday 16 November at 5pm. We’ll then take a shortlist of five to the Annual Dinner for a live text vote. [more…]

“What world class performance really means in the modern world” / The Marketing Society

by on July 13, 2012 in Events, Events & Awards, featured item, London & South East, Nuggets, Retail News

Gemma Greaves from The Marketing Society writes .. Sir Ranulph Fiennes, the world’s greatest living explorer, and Dame Ellen MacArthur, record-breaking yachtswoman, are among our illustrious speakers at The Annual Conference on 28 November at the Royal Opera House. [more…]

DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Video

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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