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UK medium sized advertising agencies bounce back in 2019

UK medium sized advertising agencies bounce back in 2019

by on January 28, 2019 in Advertising, Latest News, Lead Article, Marketing, News you can use, Nuggets

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.

In the previous year (2017), medium sized agencies (50-150 employees) found themselves squeezed between the well-resourced large agencies (150+) and the energised smaller agencies that were taking the lion’s share of new business opportunities. 

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86% of UK media agencies have evolved their businesses to reflect influence of ad tech … AdRoll

by on November 26, 2015 in Latest News, Lead Article, News you can use

New report from AdRoll reveals how advertising technology is changing the traditional media agency model:

 

  • 80% of agencies say that buyers are evolving more into tech strategists and traders
  • 88% say planners are evolving into data analysts
  • Yet 40% of agencies feel challenged to develop profitable models around ad tech partnerships
  • 60% have expanded to offer options, such as mobile and social media, in the past 12 months

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Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

by on August 21, 2015 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, QR Codes, Search Marketing

Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection's Catherine Becker.
Media agencies - centre stage rather than side-lined?

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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

by on April 14, 2015 in Apps, Apps & Software, Digital Marketing, Ecommerce, Email Marketing, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Online Advertising, Online Video, Pinterest, QR Codes, Search Marketing, Social Media, Tech, Twitter, Uncategorized, Websites

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions

Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing of data in real time and the processing of large volumes of data, Radarly has become the ultimate Social Media Intelligence solution on an international scale.

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CMA Advance is a service matching brands with content marketing agencies

by on March 3, 2015 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, Retail

Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society

The Content Marketing Association (CMA),the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise across member agencies.

During a soft launch period, the CMA has successfully helped brands fight their way through the fiercely competitive content marketing world by matching their requirements to suitable member agencies with expertise in content marketing. The CMA has helped brands including Zurich Municipal, REED and The Children’s Society match their content marketing needs to agencies who can devise successful strategy and create effective content.

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by on December 19, 2014 in Advertising, Apps & Software, Best advertising story, Lead Article, Lead story, Online Advertising, Research, Tech, Uncategorized

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months. [more…]

Tulip Ltd appoints agencies ahead of Danepak relaunch : isobel and 1HQ

by on October 22, 2014 in Advertising, Lead Article, Retail

Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.

The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.

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Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014 in Events & Awards, Lead Article

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

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Admedo raises $2M to simplify programmatic advertising for advertisers and agencies

by on July 29, 2014 in Apps, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Pinterest, Rock 'n Roll, Social Media, Tech, Twitter

“The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017

Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding. The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown.

Admedo @thisisadmedo is the first SAAS Self Serve Ad platform with a full range of licensing options, from free subscription for newcomers to online advertising, to a white label solution for agencies. This keeps commissions lower than industry average and gives advertisers and agencies greater insight into where media budgets are really being spent.

The company will use around a quarter of the funding to accelerate product development and grow the development team, half will go into expansion into new global markets and the remainder will be focused on driving business growth. Visit www.Admedo.com

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Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review

by on July 16, 2014 in Advertising, Lead Article, Northern England, Retail, Rock 'n Roll

mccain

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.” Via Prolific North

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