Get in Touch

Search for: advertising

Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets, Special Issue

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

UK medium sized advertising agencies bounce back in 2019

UK medium sized advertising agencies bounce back in 2019

by on January 28, 2019 in Advertising, Latest News, Lead Article, Marketing, News you can use, Nuggets

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.

In the previous year (2017), medium sized agencies (50-150 employees) found themselves squeezed between the well-resourced large agencies (150+) and the energised smaller agencies that were taking the lion’s share of new business opportunities. 

[more…]

Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

by on January 25, 2019 in Lead Article, News you can use, Nuggets

Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.

I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years

Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

[more…]

In-housing trend is changing the face of digital advertising – new report

In-housing trend is changing the face of digital advertising – new report

by on January 16, 2019 in Advertising, Digital Marketing, Lead Article, News you can use, Nuggets, Online Advertising, Social Media

A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.

Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.

The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –

https://inhouse.bannerflow.com/state-of-inhousing-report-2019/

[more…]

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

by on December 14, 2018 in Latest News, Lead Article, Marketing, News you can use, Nuggets

Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on what matters on any specific day. This one is for Friday 14th December 2018.

It features the controversial Mike Ashley, Britain's advertising watchdog, Capita and Virgin Galactic’s tourist rocket [and sorry -  Brexit].

[more…]

Megapu.sh – The first advertising Push notifications network

Megapu.sh – The first advertising Push notifications network

by on November 23, 2018 in Advertising, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Online Advertising

Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.

These days that means that you need to use personal tech devices to the maximum potential.

Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?

[more…]

Advertising Association signs historic MoU with Shanghai International Advertising Festival

Advertising Association signs historic MoU with Shanghai International Advertising Festival

by on November 7, 2018 in Latest News, Lead Article, News you can use, Nuggets

The agreement, signed alongside the IPA, will pave the way for closer collaboration between the UK and Chinese advertising sectors as both countries look to their global future.

The Advertising Association (AA) and the Institute of Practitioners (IPA) have signed a Memorandum of Understanding on cooperation with the Shanghai International Advertising Festival (SHIAF) organising committee to enhance UK advertising’s presence at next year’s festival.

[more…]

“Renting space on armpits” … Advertising keeps getting wackier

“Renting space on armpits” … Advertising keeps getting wackier

by on July 30, 2018 in featured item, Lead Article, News you can use, Nuggets

Another sweltering subway commute. You don’t notice the people coming and going from your train, or the ads peppering the inside of the car.

You’ve conditioned yourself to block it all out. At the next stop, a gaggle of people walks in. Arms go up to hold on to a strap and, BOOM, you’re staring at an ad. In a woman’s armpit. You’re noticing advertising now, aren’t you? And it’s all courtesy of a company in Japan that’s selling ad space on the armpits of young models.

[more…]

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018 in Digital Marketing, featured item, Latest News, Lead Article, Nuggets, Research

  • smartphone advertising video image2017 was first full year smartphones overtook computers for internet time

  • Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research

[more…]

“Painting the town purple” – New taxi advertising campaign in London

by on April 11, 2018 in Best advertising story, featured item, Latest News, Lead Article, London & South East, News you can use, Nuggets, Rock 'n Roll

Property website Zoopla, has launched a new taxi advertising campaign which will see a significant fleet of 250 London cabs fully liveried in Zoopla’s distinctive purple branding for the next 12 months.

The Zoopla-branded London taxis, part of an ongoing multi-channel marketing campaign which also includes national TV, print and radio, will continue to highlight how Zoopla can help simplify the process of finding and moving home. [more…]