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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019 in Advertising, Latest News, Lead Article, News you can use, Nuggets

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

PR storm : Want quality free advertising? Tip : Talk really nicely to the BBC

by on May 25, 2019 in Blunders, Latest News, Lead Article, PR

Blunder time once again at the BBC : The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to [more…]

An inside track on malicious advertising, or malvertising

An inside track on malicious advertising, or malvertising

by on April 17, 2019 in Best advertising story, Digital Marketing, Lead Article, News you can use, Nuggets

By Neal Thoms, content editor, Fasthosts

Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. 

The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?

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Is there value in social media marketing and advertising?

Is there value in social media marketing and advertising?

by on March 23, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Uncategorized

Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.

Originally, the idea behind social networking sites was to serve as a method of communication like email.

Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.

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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets, Special Issue

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

UK medium sized advertising agencies bounce back in 2019

UK medium sized advertising agencies bounce back in 2019

by on January 28, 2019 in Advertising, Latest News, Lead Article, Marketing, News you can use, Nuggets

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.

In the previous year (2017), medium sized agencies (50-150 employees) found themselves squeezed between the well-resourced large agencies (150+) and the energised smaller agencies that were taking the lion’s share of new business opportunities. 

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Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

by on January 25, 2019 in Lead Article, News you can use, Nuggets

Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.

I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years

Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

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In-housing trend is changing the face of digital advertising – new report

In-housing trend is changing the face of digital advertising – new report

by on January 16, 2019 in Advertising, Digital Marketing, Lead Article, News you can use, Nuggets, Online Advertising, Social Media

A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.

Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.

The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –

https://inhouse.bannerflow.com/state-of-inhousing-report-2019/

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All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

All about Mike Ashley, Britain’s advertising watchdog, Capita and Virgin Galactic’s tourist rocket

by on December 14, 2018 in Latest News, Lead Article, Marketing, News you can use, Nuggets

Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on what matters on any specific day. This one is for Friday 14th December 2018.

It features the controversial Mike Ashley, Britain's advertising watchdog, Capita and Virgin Galactic’s tourist rocket [and sorry -  Brexit].

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Megapu.sh – The first advertising Push notifications network

Megapu.sh – The first advertising Push notifications network

by on November 23, 2018 in Advertising, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Online Advertising

Regardless of what business you’re running, you need to make sure that you are reaching the largest audience possible.

These days that means that you need to use personal tech devices to the maximum potential.

Consumers spend an obscene amount of time staring at their devices with some target demographics looking at their phones for as much as 54 hours every month. But are they looking at your products and your business?

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