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Black Friday: AI Is Quietly Taking Charge of How Britain Shops

Black Friday has always been a test of stamina. Shoppers once sifted through dozens of tabs, weighed up offers and hoped they hadn’t missed a better deal elsewhere. This year, that ritual is fading. A new habit is settling in […]

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42% of shoppers now trust AI summaries without clicking. Here’s why Black Friday marketers can’t ignore it

If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast

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Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals

More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, according to recent insights from Optimizely, a leading provider of digital experience platforms (DXP). This research highlights how marketers are

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How to turn bargain hunters into loyal customers during Black Friday and the January sales

By Sylvia Jensen, VP of EMEA marketing, Acquia Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday

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Top tips for surviving Black Friday … Craig Summers, UK MD at Manhattan Associates

With only a few weeks until Black Friday, many retailers will have been planning their strategies for months. And with consumers last year spending £1.23 billion you can see why this one day has such an impact on a retailer’s

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