A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade. Working in conjunction […]
In-housing trend is changing the face of digital advertising – new report Read More »
Appetite Creative www.appetitecreative.com worked with Khaleej Times to promote awareness about the Dubai Glow Garden and Dinosaurs Park, one of Dubai’s most popular visitor attractions. The campaign used digital platforms, including innovative digital advertising, with videos, competition and Facebook Live.
Mobile drives digital ad spend past £10 billion threshold 17.3pc rise is highest annual growth rate for 9 years Mobile driving almost entire growth, up 51pc Mobile video the fastest growing ad format, up 103pc Driven by advertisers’ need to
Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from supporters of terrorist and extremist groups. Big-name advertisers, including car maker Jaguar Land Rover and
Big brands suspend, limit digital advertising in U.K. Read More »
Outlines what’s happened in year since launch of “IAB Believes” initiative One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital
Update about tackling the 5 biggest issues facing digital advertising Read More »
JICWEBS: announces industry move to tackle video viewability Also announces latest seals awarded to reduce online ad misplacement The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad
JICWEBS: Improve understanding of and trust in digital advertising Read More »
StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in the principle windows of 100 prime WHSmith stores across the UK. The digital displays are
WHSmith invests in the high street by installing digital advertising to shop windows Read More »
Here’s the latest IAB/PwC report on internet adspend in the first half of 2015: Display ad spend grows at twice the rate of overall digital spend – the latter touching £4bn, with 80% of the rise accounted for by mobile
eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016 The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all
Publication of DTSG report shows good progress of digital advertising industry in improving brand safety through JICWEBS The report is available from the JICWEBS site here. To coincide with today’s JICWEBS “town hall” for the UK digital advertising industry, JICWEBS is
Good progress of digital advertising industry in improving brand safety through JICWEBS Read More »
