The Data & Marketing Association’s (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future. Related Posts 10 […]
Direct marketing and social media skills significant to future business success Read More »
– Agency secures account following competitive pitch against Rapp and Atomic London – Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul. The founding trio open their doors for business
Direct mail marketing may seem a bit old-school, but it is still quite popular, and if you want to succeed, you must understand it properly and implement it the right way. Digital marketing and social media are some of the
Unlocking the Power of Direct Mail Marketing Read More »
HEINEKEN UK has announced Michael Gillane as their new Marketing Director, succeeding Cindy Tervoort. She will move within the HEINEKEN Group to take up the role Managing Director of Beerwulf, the company’s business to consumer E-commerce portal for beer lovers,
Movers and Groovers : Michael Gillane – the new Marketing Director at Heineken Read More »
Direct Mail Marketing in 2018 In an increasingly digital world, direct mail marketing may not be your first consideration when you are developing a marketing campaign for your company. This is partly due to the many other areas of marketing
Direct Mail Marketing in 2018 Read More »
Marks & Spencer’s Executive Director, Customer, Marketing & Digital, Patrick Bousquet-Chavanne is to leave the retailer next month as it continues its internal restructuring process to create “a family of accountable businesses”. Bousquet-Chavanne, who joined the business in 2012, has stood down from the board
By Phil Andrews FIDM, Executive Chairman, Ignition D4 Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting the dots in real-time and offering relevant, non-intrusive communications faster than the
How direct and digital are colliding to capitalise on real time marketing Read More »
John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director. Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly
Movers and Groovers : Becky Brock is the new marketing director at John Lewis Read More »
A Step by Step Guide to Planning an Effective Inbound Marketing Strategy Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed. Inbound Marketing works to earn
