Get in Touch

Search for: influencer marketing

Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

by on April 24, 2019 in Advertising, Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

[more…]

Influencer marketing works, and works very well provided you use the right tools and strategies

Influencer marketing works, and works very well provided you use the right tools and strategies

by on April 19, 2018 in Business, featured item, Latest News, Lead Article, News you can use, Nuggets

21 Time-Saving Influencer Outreach Tools You Need to Know Right Now

[more…]

UK entrepreneurs back new tech start-up to transform influencer marketing

UK entrepreneurs back new tech start-up to transform influencer marketing

by on January 25, 2017 in Business, Digital Marketing, Latest News, Lead Article, Lead story, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Small Business, Startups

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs.

dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.

dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process.

https://dyzio.co/

[more…]

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

B2B Marketers : Still looking for results? – 3 important points about Influencer Marketing

by on June 18, 2016 in Advertising, Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, Nuggets, Online Advertising, Online Video, Search Marketing

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc.  Here are 3 points to ponder

  1. Finding new influencers with a highly engaged following loyal to the brand is more important than working with large-scale influencers boasting hundreds of thousands of followers.
  2. The content always has to feel original and authentic, in order to bring something new to the brand to create ‘thumb-stopping’ content.
  3. The key to success is for the client and influencer to create something different that will drive engagement. Read on for an Influencer Marketing Plan that works >>>

[more…]

“Influencer marketing yields ROI as much as 11X that of online display ads”

“Influencer marketing yields ROI as much as 11X that of online display ads”

by on May 10, 2016 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail

writes ...

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program:

  1. There is a glut of content being created, and breaking through the noise is more difficult than ever
  2. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition
  3. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing
  4. Americans trust recommendations from real people significantly more5 than we trust advertising and promotions from brands, in any guise

[more…]

This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

by on May 1, 2016 in Business, Lead Article, News you can use, Nuggets, Rock 'n Roll, Social Media

Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people
  • “Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron

Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years.”

[more…]

“Influencer marketing and email tied for first place when marketers were asked for their most cost-effective online customer-acquisition channel”

by on February 28, 2016 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Retail, Small Business, Social Media, Startups

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.

[more…]

Get guaranteed ‘load your own” influencer marketing coverage for your articles

by on February 17, 2016 in featured item, Latest News, Lead Article, News you can use, Nuggets, Rock 'n Roll

Did you know that 'influencer marketing' is growing faster than organic search, paid search, email etc?

An influencer marketing strategy is nothing new, but has only recently been more widely included in business marketing budgets. [more…]

[Watch] PromoVeritas and their successful #InfluencerMarketing Breakfast briefing

by on November 20, 2017 in Latest News, Lead Article, News you can use, Nuggets, Videos

[more…]

St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

by on March 17, 2015 in Apps, Digital Marketing, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Ireland, Latest News, Lead Article, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Pinterest, PR, QR Codes, Retail, Search Marketing, Twitter

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search!

Since we regularly blog around topical themes in the US and UK, we thought we @Meltwater would shift our attention to our fun loving Irish neighbours! So, here’s our list of top Irish influencers to follow.

 

Meltwater relaunches its PR-watching system for the age of tweets

[more…]