Get in Touch

Search for: marketing

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

DMA : Why neurodiverse individuals could help plug skills gaps within the data and marketing industry

by on February 13, 2019 in Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

Kate Burnett, MD of DMA Talent, discusses why businesses need to become more neurodiverse friendly to tap into an underutilised talent pool

There is increasing demand within the data and marketing industry for analytical, data-minded individuals, which could lead to the talent pool becoming stretched.

[more…]

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

by on February 12, 2019 in Latest News, Lead Article, News you can use, Nuggets, Retail, Retail News

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

[more…]

Dos and don’ts of marketing using promotional products

Dos and don’ts of marketing using promotional products

by on February 12, 2019 in Advertising, Business, Digital Marketing, Events, Events & Awards, Latest News, Lead story, News you can use, Nuggets, Small Business, Startups

Did you know that including promotional products such as printed tote bags in your marketing strategy can increase your sales by 44 percent? Now you do!

Using promotional products helps to break the ice between a brand and a potential customer, as one is likely to listen to what you say once you hand them a branded bag or any other merchandise.

If you can convince them to keep the item, the chances are that you will convince them to pay for your service or product.

[more…]

How printed tote bags can enhance your marketing efforts

How printed tote bags can enhance your marketing efforts

by on February 6, 2019 in Advertising, Events, Events & Awards, Latest News, Lead story, News you can use, Nuggets, Small Business, Startups

Successful marketing departments recognise the importance of effective marketing strategies.

Are you aspiring to become one of the most successful marketing departments regarding your products and services?

The high chances are that you tried most of the popular marketing strategies such as online marketing, door-to-door visits, and television advertisements among others.

[more…]

Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

[more…]

4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 31, 2019 in Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

[more…]

PR : What do you think of this cheeky marketing stunt?

PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019 in Lead Article, News you can use, Nuggets, PR

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

[more…]

4 ways to improve your digital marketing strategy

4 ways to improve your digital marketing strategy

by on January 28, 2019 in Digital Marketing, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Search Marketing, Small Business, Startups

Is your digital marketing strategy unable to reach as many potential customers as you would like?

If you are struggling to communicate with your target audience online, these helpful tips will help you to improve your digital marketing strategy and help your website to get as much traffic as you would like it to.

[more…]

5 ways emails can boost your marketing efforts

5 ways emails can boost your marketing efforts

by on January 25, 2019 in Digital Marketing, Email Marketing, Lead Article, News you can use, Nuggets

There are a lot of new digital marketing instruments that you can use today, including social media and videos, but that doesn’t make email and email marketing campaigns any less effective.

Email may be the oldest trick in the book, but it is a trick that continues to produce great return on investment, or ROI. This is also the reason why emails are inseparable from today’s best digital marketing campaigns.

[more…]

Printed tote bags as a marketing strategy

Printed tote bags as a marketing strategy

by on January 23, 2019 in Business, Events, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

For a perfect marketing approach, branded items and printed tote bags are inspiring. They can influence business acquaintances and appeal to customers.

Promotional bags are custom-made with your specific emblem or expression to bring out the message you want to pass. To boost brand prominence and brand image select high-quality items that are up-to-the-minute and long-lasting.

[more…]