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New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018 in Latest News, Lead Article, News you can use, Nuggets

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

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Research : Pensioners are the most indebted age group in the country / StepChange

by on June 12, 2013 in Lead story, Research

From www.compareandsave.com -  Pensioners are accumulating an average debt of over £15,000 

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New parents dissatisfied with travel brands

by on February 12, 2019 in Business

New research out today reveals first time parents are dissatisfied with travel brands, with 72% reporting feeling unhappy with comms from the sector.

The research, [more…]

Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019 in Business, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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“I’ve been with Sky for 20 years and have had enough after the latest price hike – but why do I have to call to cancel?”

“I’ve been with Sky for 20 years and have had enough after the latest price hike – but why do I have to call to cancel?”

by on June 5, 2016 in Entertainment, Lead Article, News you can use, Nuggets, Rock 'n Roll, TV

Q. Have you struggled to bin a telecoms firm or any other contract when you feel you are within your rights to do so?

Turning off: I cancelled Sky by letter - why does it insist I telephone? Sky have recently increased its prices meaning our monthly subscription would be £65 per month. We have our telephone and internet with another provider and we don't need extras such as sports channels.

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Research : Half of the over 60’s have had regrets that they weren’t reckless enough in their youth

by on August 27, 2014 in featured item, Latest News, Lead Article, Research, TV

The stereotypical image of the older generation is dead and buried – because modern pensioners believe bingo and knitting is 'boring', it emerged yesterday.

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eBay Advertising reveals growing opportunity for ‘life-stage’ targeting online

by on October 30, 2013 in Advertising, Apps, Ecommerce, Email Marketing, FaceBook, Film, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, Retail, Retail News, Rock 'n Roll, TV, Twitter

Consumer insights released today by eBay Advertising explore the impact that key life milestones - such as starting uni and becoming first-time parents through to retirement - can have on shopping behaviours.

“Life stages” combined with insights available online provide an opportunity for brands to tailor campaigns more effectively for these unique audiences and enables brands to grow their market share.

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