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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019 in Latest News, Lead Article, News you can use, Nuggets

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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How to protect the online reputation of your business …[Exclusive Article]

How to protect the online reputation of your business …[Exclusive Article]

by on November 24, 2017 in Business, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

If the counter staff at your local shop were rude or simply ignored you every time you went in, you’d soon take your business elsewhere.

It’s easy to remember the old adage about the customer always being right when you’re dealing with people face to face but in the online world, it’s easy to let it slip from your mind. Follow these tips to make sure you and your business have a reputation you are happy with.

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Blunders : Corporate reputations are easily lost in South Africa

by on September 21, 2017 in Blunders, Business, Latest News, Lead Article, News you can use, Nuggets

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The basics for online reputation management

by on January 24, 2017 in Advertising, Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled employee or a dissatisfied customer.

It only takes one person to post on a product review website using your company name or your URL to cause you to have a bad reputation. These reviews often show up on search results above your own website which of course anyone looking for your products or your business will surely see.

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Not all doom and gloom post Brexit: UK has strong reputation amongst biggest global economies

Not all doom and gloom post Brexit: UK has strong reputation amongst biggest global economies

by on July 4, 2016 in Lead Article, Lead story, News you can use

There is hope for the UK post-Brexit, with the nation coming highly recommended as a place to invest, work, and to buy products and services [more…]

New research about Digital Media, Content Creation and Corporate Reputation Driving

by on July 18, 2014 in Lead story, Research, Retail News, Rock 'n Roll

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Fair trade insight : “Fair trade can potentially enhance brand reputation in consumers’ eyes” / Jack Miles, Associate Director, Northstar Research Partners

by on May 9, 2014 in Latest News, Lead story, News you can use, Research, Retail

Fair trade insights for World Fair Trade Day: What do consumers think about brands with a fair trade ethos? Jack Miles, Associate Director, Northstar Research Partners

As we’re approaching World Fair Trade Day, which will be celebrated across six continents on 10th May and led by the World Fair Trade Organization, it feels appropriate to look in detail at what fair trade means for brands and consumers today. The concept of fair trade (that is, the ethical and sustainable sourcing of products) has become an important part of brand and product identity for many companies in recent years, but what is its potential value? What do consumers think about fair trade businesses? [more…]

How customer experience is a key differentiator in driving customer loyalty, enhanced brand reputation and substantial revenue growth

by on July 23, 2013 in Advertising, Apps, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, London & South East, Media, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, PR, QR Codes, Retail, Twitter

The key to a healthy brand is…

Personalised & relevant information are the pillars of customer loyalty and brand health.   Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.

The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination.  www.thunderhead.com

It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]

“The entrepreneurial and inventive reputation of the Irish female” / Iain Lovatt, CEO of Blue Sheep

by on May 24, 2013 in Ireland, Lead story, Research, Retail, Retail News, Small Business, Startups

Iain Lovatt

Women make up a third of company directors in Ireland

Iain Lovatt... is the surge in young directors under 35 years of age, which illustrates the entrepreneurial and inventive reputation of the Irish.” “The research offers an unparalleled insight into the vast array of industries in which female directors operate in Ireland,” said Iain Lovatt, CEO of Blue Sheep... Read more »

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Big Blunder Bombshell / Horsemeat lasagne scandal leaves Findus reputation in tatters

by on February 9, 2013 in Blunders, featured item, Lead story, Media, Nuggets, PR, Retail, Retail News, Small Business, Startups, Twitter

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