Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels.
While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk. The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.
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Did you know that employees who work remotely on a full-time basis outscore regular employees as per the Employee Engagement Survey?
Gone are the days where people were skeptical about remote working or having to hire someone whom who you might not even see face to face, especially in the field of research that requires a lot of contribution.
However, working from home or away from an office is now gaining popularity in many ways, and uk.jobsora.com will help you find some of the best remote research occupations in your preferred location.
Personal & social skills are vital for entry-level marketers wanting to start a career in the data & marketing industry, yet they remain the hardest to recruit for according to new research from Data & Marketing Association.
To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers.
A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.
They may contain a suitable thesis argument with evidence from reliable and helpful sources.
Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
When it comes down to market research, choosing the right company for the job can become tricky, to say the least.
For starters, market research and its effectiveness depend on a variety of different criteria.
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
Law practices, and family law practices, in particular, are in an aggressively growing market with lots of competitors and challenges, which makes a firm's digital exposure and marketing strategies a vital component of what makes the firm popular. 
E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.
A man was in the habit of carrying an umbrella wherever he went. 
Proving your employees with a rewards system can be a great way to boost performance. Here are 5 ways you can start rewarding performance.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’