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Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
When it comes down to market research, choosing the right company for the job can become tricky, to say the least.
For starters, market research and its effectiveness depend on a variety of different criteria.
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.
Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]
Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint.
The new ranking analysed the cost of living in the 20 biggest UK cities, along with average age, number of start-ups per 1,000 people, office prices, train reliability, recycling rates, superfast broadband availability, and the average price of a cup of coffee to produce the top ten.
"You always need a sales rep" or do you?
A sales rep is an employee of a company who travels around a particular area selling the company's goods to shops, etc. These special folk have been around for a long time.
"The safest job to take".They use to say there is always a job for a sales person. They are essential. However, the word on the street [Forrester research] is that many of them will soon [2020] be out of a job. Not so essential - it appears.
Forrester research says so - do you agree?
New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.
Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.
When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.
For further information, download the research whitepaper at www.newvoicemedia.com
The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.
With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.
We have collected over 300 articles on shopping >>>>>
University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.
The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.
The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.
Challenging the challengers
Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.
The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.
**** crowned most admired brand by students. 
You’re at the point in your business that you know you need help with your business accounting. You need advice about record keeping, legal structure, funding, and how to minimise your tax liability.
Promotional items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.
Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.
A lot of bloggers and those who have just started making and developing their website often get stuck in making money from the resource.