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Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes
Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.
I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
When it comes down to market research, choosing the right company for the job can become tricky, to say the least.
For starters, market research and its effectiveness depend on a variety of different criteria.
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.
Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]
Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint.
The new ranking analysed the cost of living in the 20 biggest UK cities, along with average age, number of start-ups per 1,000 people, office prices, train reliability, recycling rates, superfast broadband availability, and the average price of a cup of coffee to produce the top ten.
"You always need a sales rep" or do you?
A sales rep is an employee of a company who travels around a particular area selling the company's goods to shops, etc. These special folk have been around for a long time.
"The safest job to take".They use to say there is always a job for a sales person. They are essential. However, the word on the street [Forrester research] is that many of them will soon [2020] be out of a job. Not so essential - it appears.
Forrester research says so - do you agree?
New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.
Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.
When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.
For further information, download the research whitepaper at www.newvoicemedia.com
The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.
With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.
We have collected over 300 articles on shopping >>>>>
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.
You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.
Into a Belfast pub comes Raditz, looking like he'd just been run over by a train. His arm is in a sling, his nose is broken, his face is cut and bruised and he's walking with a limp.
Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).