Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels.
While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk. The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.
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10/11/2019:
Brexit Party voters are the saddest in the UK;
Labour supporters say they’re least attractive;
Conservative voters are the biggest drinkers;
LibDems feel fittest.
Caitlin Thomas writes in her blog ...
Last week I attended Celebrating Women in the Research Industry, an evening co-hosted by ESOMAR and Women in Research (WiRe), organised by Patricia Dominguez (Inciter and UK ESOMAR Representative).
Did you know that employees who work remotely on a full-time basis outscore regular employees as per the Employee Engagement Survey?
Gone are the days where people were skeptical about remote working or having to hire someone whom who you might not even see face to face, especially in the field of research that requires a lot of contribution.
However, working from home or away from an office is now gaining popularity in many ways, and uk.jobsora.com will help you find some of the best remote research occupations in your preferred location.
A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.
They may contain a suitable thesis argument with evidence from reliable and helpful sources.
Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.
The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience
According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”
Access a copy of the research here >>>>
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.
According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.