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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Research

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019 in Business, Digital Marketing, Latest News, Lead Article, London & South East, News you can use, Nuggets, Research

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Consumers receive fewer emails post-GDPR, reveals latest DMA research

by on February 27, 2019 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile, News you can use, Nuggets, Social Media

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Market research companies in Europe

Market research companies in Europe

by on January 14, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

When it comes down to market research, choosing the right company for the job can become tricky, to say the least.

For starters, market research and its effectiveness depend on a variety of different criteria.

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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019 in Business, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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New research : Which city in the UK is best to start a new business?

New research : Which city in the UK is best to start a new business?

by on January 8, 2019 in Business, Latest News, Lead Article, London & South East, Midlands, News you can use, Nuggets, Retail, Small Business, Startups

Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint.

The new ranking analysed the cost of living in the 20 biggest UK cities, along with average age, number of start-ups per 1,000 people, office prices, train reliability, recycling rates, superfast broadband availability, and the average price of a cup of coffee to produce the top ten.

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“You always need a sales rep” – Forrester research says all will change

“You always need a sales rep” – Forrester research says all will change

by on December 31, 2018 in Business, Latest News, Lead Article, News you can use, Nuggets, Retail

"You always need a sales rep" or do you?

A sales rep is an employee of a company who travels around a particular area selling the company's goods to shops, etc. These special folk have been around for a long time.

"The safest job to take".They use to say there is always a job for a sales person. They are essential.  However, the word on the street  [Forrester research] is that many of them will soon [2020] be out of a job. Not so essential  - it appears.

Forrester research says so - do you agree?

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New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

New research reveals 75 percent of customers still favour live agent support for customer service vs 25 percent self-service and chatbots

by on December 7, 2018 in Latest News, Lead Article, News you can use, Nuggets, Research, Tech

New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.

Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.

When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.

For further information, download the research whitepaper at www.newvoicemedia.com

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Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

Shoppers Research : 48% agree that food and drink is the most important part of Christmas Day

by on December 7, 2018 in Latest News, Lead Article, News you can use, Nuggets, Research, Retail, Retail News

The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.

With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.

We have collected over 300 articles on shopping >>>>>

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