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Small Business : A guide to social media marketing

by on September 10, 2019 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Small Business, Startups

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Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019 in Lead Article, News you can use, Nuggets, Research, Uncategorized

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

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4 key steps to creating an effective social media strategy

4 key steps to creating an effective social media strategy

by on July 19, 2019 in Business, Latest News, Lead Article, News you can use, Search Marketing, Small Business, Startups

Coming up with a social media marketing strategy can be complicated, especially if you don’t have any background in marketing or advertising.

Luckily, social media is something we all use in our lives. The key is simply knowing where to begin with building an effective social media marketing strategy.

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How to find the best social media contest and sweepstakes ideas

How to find the best social media contest and sweepstakes ideas

by on July 5, 2019 in Apps, Business, FaceBook, Google, Latest News, Lead Article, News you can use, Rock 'n Roll, Small Business, Social Media, Startups, Twitter

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

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Tips on how to generate more leads with social media

Tips on how to generate more leads with social media

by on July 3, 2019 in Best advertising story, Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Small Business, Startups

Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.

One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.

However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.

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What kind of images should you be putting on your social media page

What kind of images should you be putting on your social media page

by on May 17, 2019 in Latest News, Lead Article, News you can use, Nuggets

You can say a lot with images. They can even help to improve your marketing strategy.

But finding the right kind of images to post can often be challenging, especially if you’re posting social content on a daily basis.

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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019 in Digital Marketing, FaceBook, Google, Lead Article, News you can use, Nuggets, Pinterest, Social Media, Twitter

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

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How to humanize your brand using social media

How to humanize your brand using social media

by on March 25, 2019 in Latest News, Lead Article, News you can use, Nuggets

It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.

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Is there value in social media marketing and advertising?

Is there value in social media marketing and advertising?

by on March 23, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Uncategorized

Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.

Originally, the idea behind social networking sites was to serve as a method of communication like email.

Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.

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