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Taking it up a notch with hydro training and underwater sports

Taking it up a notch with hydro training and underwater sports

by on July 9, 2019 in featured item, Latest News, Lead Article, News you can use, Nuggets

The first few weeks that you spend learning about the ocean and how to perfect your underwater sports are intense. There is a lot of excitement in the air, you are eager to learn more about this new skill you are acquiring, and most importantly you get to practice it every day.

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The ultimate diving equipments you will need

The ultimate diving equipments you will need

by on July 29, 2019 in Latest News, Lead Article, News you can use, Nuggets

Scuba diving is one of the most popular ocean activities, especially suited for diving enthusiasts who love to go on an exciting exploration deep in the ocean. Even so, the activity requires proper preparation.

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Revisiting the hot ad girl in the Expedia commercial

by on May 18, 2018 in Latest News, Lead Article, News you can use, Nuggets

Does anyone know the name of the hot ad girl in the Expedia commercial? [more…]

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

Exclusive : “Communications lessons from the Olympics” / Jack Miles, Northstar Research Partners

by on August 19, 2016 in featured item, Latest News, Lead Article, Lead story, News you can use, Research, Retail News, TV

An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition

As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising.

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Laughter Spot : The doctor, the angry wife, the magician, the duck and the astronaut

by on February 16, 2016 in Laughter Spot, Laughter Spot, Lead Article, Rock 'n Roll

A man left for work one Friday afternoon. Instead of going home, he stayed out the entire weekend hunting with the boys and spending all his wages.

When he finally got home on Sunday night, he was confronted by his very angry wife. [more…]

Indulge your #selfie in a viral campaign that gets your brand at the top of everyone’s Christmas list

by on November 27, 2015 in Latest News, Lead Article, News you can use, Nuggets

Shaz Qamar, Marketing Campaign Manager at Esri UK writes .... Although Christmas is a few weeks away, for marketers, it’s been top of mind for months:

  • “How can we get our brand out there and cut through all the Christmas hype?”
  • “How do we do something different without spending a huge fortune?”
  • “How do we engage with our customers and encourage them to share content?”

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PR : Is it a bird? Is it a plane? No it’s a replica Thunderbird Four going down the Thames

by on April 11, 2015 in Lead Article, Marketing, PR, TV

A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.

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Does anyone know the name of the hot ad girl in the Expedia commercial?

by on January 19, 2015 in Lead Article, Rock 'n Roll, Videos

Does anyone know the name of the hot ad girl in the Expedia commercial?

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August Asda Magazine cover – “an excellent example of using social media as an integral part of content marketing” / Jo Brooks, Publicis Blueprint

by on August 5, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, PR, Retail, Retail News, Twitter

Asda puts 1m Facebook fans in charge of August Asda Magazine cover - ‘Chosen by You’ customer approach brought to life in Publicis Blueprint activity -

In a new move, Asda has asked its Facebook fans to choose the Asda Magazine cover for the August issue. Publicis Blueprint, which also publishes the UK’s number one title, with a 1.96m circulation, designed two alternative covers which were then put to the social network to select the favourite.

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Animal Planet Bookshelf for children’s interactive apps are launched

by on June 11, 2013 in Apps & Software, Lead story, Retail, Tech

Animal Planet Bookshelf app launches in the UK | Licensing Industry | News by Licensing.biz | Fresh Marketing News | Scoop.itDiscovery Enterprises International (DEI) and LivoBooks today launch their new and innovative Animal Planet Bookshelf for children’s interactive apps – available in Apple’s online App Store in the UK for iOS 5 or higher.

The Animal Planet Bookshelf offers stories and activities featuring fascinating animals from around the world.  The Bookshelf is free and provides consumers with a digital library of interactive content that will be constantly updated with new Animal Planet stories and activities.

Available now in the Animal Planet Bookshelf is the engaging Meerkats storytelling and activity app, which allows children to learn and have fun by interacting with Meerkats living in the Kalahari Desert using touchscreen technology developed exclusively by LivoBooks.

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