Get in Touch

Will Corry

Latest : Does this mean all female MPs would wear bikinis?

by Will Corry on July 20, 2017

[more…]

In every shape and size: Gadgets for everyone

In every shape and size: Gadgets for everyone

by Will Corry on July 20, 2017

Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.

Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?

[more…]

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by Will Corry on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

[more…]

How to achieve a successful informatics strategy

How to achieve a successful informatics strategy

by Will Corry on July 18, 2017

How to achieve a successful informatics strategy

Most companies will realise the importance of a clear business plan, implementing clear business and IT strategies.  However, data is fast becoming the key to business success, and a coherent data strategy is an essential part of this, with more and more businesses utilising such techniques.

Data-driven strategies are beginning to transform the way companies do business.

[more…]

Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by Will Corry on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

[more…]

Digital rewards : SwiftReceipt launches to revolutionise receipt validation in the UK

Digital rewards : SwiftReceipt launches to revolutionise receipt validation in the UK

by Will Corry on July 17, 2017

Latest :  SwiftReceipt, the fastest digital receipt validation service in the UK, launches today with a promise to revolutionise the service for shoppers and brands alike.

Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour - and as little as 15 minutes - delivering digital rewards (for example cinema codes) instantly, with the ability to dispatch physical ones within 24 hours.

SwiftReceipt removes the need for outdated on-pack codes, instead simply asking customers to upload a photo of their till receipt to a mobile-optimised, branded microsite for validation. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

[more…]

Did they fall hook line and sinker for that student debt promise?

by Will Corry on July 16, 2017

[more…]

The thirteenth Doctor Who …

by Will Corry on July 16, 2017

Latest : ‘Doctor Who’ bosses have announced plans to reveal the identity of the actor playing the Thirteenth Doctor over the weekend.

The BBC revealed plans to unveil the new Time Lord after the Wimbledon Men’s Final on Sunday (16 July), which is set to wrap up shortly before 6.30pm on BBC One. This news was announced officially in a short trailer, which shows the number ‘13’ cropping up in a number of iconic sites, including at 10 Downing Street and the Statue of Liberty.

[more…]

Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by Will Corry on July 15, 2017

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

[more…]