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Will Corry

CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

by on September 19, 2018

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience.

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Startups and small businesses – learn how you can rapidly grow your business

by on September 18, 2018

Digital marketing for small businesses and startups. Learn where it's best for you to focus to help you rapidly grow your business

Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets.

Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.

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Women for Women : “Do not help your children with their homework”

by on September 17, 2018

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7 mistakes new entrepreneurs make when hiring an SEO company

7 mistakes new entrepreneurs make when hiring an SEO company

by on September 16, 2018

In this day and age, it is almost impossible to run a business without using online platforms.

No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small step—setting up social media profiles to increase online presence.

As you progress, you can then consider setting up a simple business website, hire someone to write your content (just in case you already have too much on your plate), and get an expert to handle your SEO.

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New study finds uncertain rewards motivate consumers to make repeat purchases

New study finds uncertain rewards motivate consumers to make repeat purchases

by on September 14, 2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.

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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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Why GDPR can be a cash cow for financial services brands

Why GDPR can be a cash cow for financial services brands

by on September 12, 2018

Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.

The GDPR – General Data Protection Regulation in full – came into force in May.

The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.

In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.

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Effective ways to make money with YouTube with a small channel

by on September 11, 2018

Making money with YouTube isn't something new or groundbreaking; people have been doing it for years since the video platform's inception. PewDiePie, for example, the YouTuber with the most subscribers, has been making millions each year from his "Let's Play" videos.

This isn't surprising considering that he has over 63 million followers at the time of writing; at this point it doesn't matter what he posts, it's bound to attract a ton of views and, by extension, make exorbitant amounts of money in advertising revenue.

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10 ways to grow your business through webinars

10 ways to grow your business through webinars

by on September 11, 2018

Are you looking for ways to improve your business at the highest possible speed? Why not make webinars a part of your marketing strategy? These have the power and the capability, acting as the fuel to your successful business!

Many do not know what power is waiting to be found in the form of these webinars.  May it be B2B, or solution sales at scale, you will be surprised to know that these play a crucial role in it all!

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