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Will Corry

Latest : Limelight and Acceleris merge with immediate effect 

by on January 17, 2018

Exciting news from Limelight - they have been acquired  by Acceleris, the multi-award winning communications agency, as part of their ongoing bid to continually grow, enhance and evolve their agency for the benefit of their clients and their team.

Limelight and Acceleris merge with immediate effect.  [more…]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

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Pimlico Plumbers Charlie Mullins has revealed plans to run for London Mayor

by on January 17, 2018

The outspoken boss of Pimlico Plumbers Charlie Mullins has revealed plans to run for London Mayor, saying the role needs "a big character".

Mullins, a self-made millionaire and OBE, said he had previously rejected the idea but decided to run because "my city of London, and its people, are being disgracefully neglected by the government, and it’s got to stop".

[more…]

How VCCP Media can help advertisers navigate the new Facebook changes

by on January 16, 2018

 

Catherine Becker, CEO at VCCP Media writes ...Great to be on BBC Newsnight recently on how we can help advertisers navigate the new Facebook changes. It's actually up on iPlayer now https://lnkd.in/dMYpV7H at 1 minute and then 9 minutes into the clip. [more…]

Havas to be certified for both brand safety and anti-fraud

Havas to be certified for both brand safety and anti-fraud

by on January 16, 2018

Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS - the independent body that sets best practice and standards for trusted online ad trading in the UK.

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Consumer-generated content gives in-store sales a boost – Bazaarvoice ROBO report

by on January 16, 2018

With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline and vice-versa, is more tangible than ever.

You can find the full report here and infographic here [more…]

Burberry drops Mario Testino

by on January 16, 2018

Burberry has become the first major British fashion brand to drop celebrity photographer Mario Testino over sexual harassment claims. 

The famed photographer has denied the allegations made against him

The London-based firm had worked with the 63-year-old for more than 15 years and last employed him for a perfume advertising shoot in 2016.

[more…]

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

by on January 15, 2018

The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 

Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.

Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses

https://www.barvas.com/

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Laughter Spot : Letters of complaints from tenants

by on January 15, 2018

 Complaints to Councils - Extracts from letters written by council tenants

1. It's the dogs mess that I find hard to swallow.

2. I want some repairs done to my cooker as it has backfired and burnt my knob off.

3. I wish to complain that my father twisted his ankle very badly when he put his foot in the hole in his back passage.

4. Their 18 year old son is continually banging his balls against my fence.

5. I wish to report that tiles are missing from the outside toilet roof. I think it was bad wind the other day that blew them off.

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Laughter Spot : “The one about Tonto trimming down a bit”

by on January 15, 2018

The Lone Ranger and Tonto ride into town. The Lone Ranger said" Tonto me ol mate Im going into this hotel for a drink, you'd be best to wait outside, they don't take kindly to Redskins here."

Tonto replied "no worries Lone, I might do some exercises I'm trying to trim down a bit".

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